Adastra Group, a global leader in artificial intelligence and data analytics, has been awarded AWS Automotive Competency Status, recognizing its expertise in driving digital transformation within the automotive industry using scalable, cloud-native AWS technologies. The designation highlights Adastra’s ability to deliver secure, high-performance cloud infrastructure that enables innovation across the automotive sector. Cem Bilir, EVP of Automotive & Manufacturing Sales at Adastra, emphasized that the recognition reflects the company’s deep industry knowledge and commitment to delivering data-driven solutions with measurable business impact. With a global presence and multidisciplinary teams across key automotive markets, Adastra supports clients from strategic planning to execution—spanning CRM migration, sales funnel optimization, connected mobility, and digital customer engagement. The company’s strong European footprint, particularly in Germany and the Czech Republic, plays a critical role in its success. Adastra collaborates closely with leading original equipment manufacturers (OEMs) to modernize IT systems, streamline supply chains, and develop new data- and AI-powered business models on AWS. Supported by global delivery centers, Adastra’s teams bring over two decades of hands-on experience across diverse business functions, helping clients meet global standards for sustainability, compliance, and digital innovation. Key use cases for automotive clients include digital customer engagement, where AI-driven insights and behavioral analysis enhance personalization, loyalty, and retention. Adastra also helps accelerate sales growth by optimizing the customer journey through advanced analytics and AI-based segmentation, enabling more effective targeting and higher conversion rates. In the area of connected mobility, the company leverages vehicle data to create new services and revenue streams, from personalized in-car experiences to innovative marketing strategies. Additionally, Adastra supports the migration of legacy CRM systems to modern platforms like Salesforce, using AWS and Tableau to improve data integration, reporting, and business agility. The company also automates case processing for customer service agents, significantly reducing manual workloads and improving operational efficiency. The AWS Automotive Competency status underscores Adastra’s proven track record in helping automotive leaders adapt to a rapidly evolving digital landscape. The company’s strategic focus on responsible AI, data governance, and end-to-end execution ensures that clients achieve sustainable, measurable results. With over 2,000 professionals across market-facing and global delivery centers, Adastra serves major industries including financial services, manufacturing, healthcare, retail, TMT, and professional services. The company has more than 25 years of experience in helping enterprises unlock value through data innovation, operational excellence, and intelligent customer interaction. Adastra’s collaboration with AWS continues to expand, enabling clients to build future-ready, cloud-based capabilities. The company remains committed to guiding organizations through every stage of their AI, data, and cloud journey—delivering solutions that are not only innovative but also responsible, scalable, and impactful. For more information on Adastra’s automotive expertise and AWS partnership, visit: https://adastracorp.com/industries/automotive/ https://adastracorp.com/aws-services-and-solutions/