Wealth management apps and websites in Canada continue to earn high marks from customers for their sleek design, intuitive tools, and seamless cross-channel experiences, according to the J.D. Power 2025 Canada Wealth Management Digital Experience Study. However, the study reveals a notable gap in artificial intelligence adoption compared to their U.S. counterparts, particularly in the use of AI-powered virtual assistants. TD ranked highest in customer satisfaction for the advised investor segment with a score of 689, followed by CIBC (685) and BMO (674). In the do-it-yourself (DIY) investor segment, Wealthsimple topped the rankings for the second year in a row with a score of 709, ahead of CIBC Investor’s Edge (665) and RBC Direct Investing (659). The study highlights that investors increasingly value robust features such as advanced charting tools, portfolio visibility, and strong security measures. Firms that successfully balance powerful functionality with a consistent and user-friendly experience across devices are seeing the highest engagement and satisfaction. Despite these advancements, Canadian wealth management firms are lagging in AI integration. While many top-performing firms in both Canada and the U.S. have adopted AI-driven virtual assistants, the overall adoption rate in Canada remains significantly lower, even though client interest in such tools is high. Mike Foy, managing director and head of wealth intelligence at J.D. Power, noted that fintechs have led the way in digital innovation, pushing traditional financial institutions to improve their platforms. However, legacy brands still face challenges in fully embracing AI-powered features. Jon Sundberg, senior director of digital solutions at J.D. Power, emphasized the importance of consistency across digital channels. “As firms add more sophisticated tools, maintaining a cohesive user experience across apps and websites is critical,” he said. “The winners are those that deliver both depth and simplicity.” The 2025 study, based on responses from 4,686 advised and DIY investors surveyed between June and August, evaluates digital experiences across four key factors: design, information, system performance, and tools/capabilities. This year’s methodology was redesigned, making scores not directly comparable to previous years. For more details, including full rankings, visit JDPower.com/business.