A viral Reddit post claiming to show a leaked Super Bowl ad for OpenAI featuring actor Alexander Skarsgård and a mysterious AI device called "Dime" has been officially debunked by the company. The post, which circulated widely before being deleted, depicted a fictional commercial that included Skarsgård wearing futuristic earbuds and interacting with a reflective metallic orb, sparking speculation about upcoming OpenAI hardware. OpenAI swiftly denied the authenticity of the footage. Greg Brockman, the company’s co-founder and president, labeled the post as “fake news” in a message on X. An OpenAI spokesperson confirmed to Business Insider that the ad was entirely fabricated. “Totally false! Not OpenAI, not connected to us at all. Fake news,” the spokesperson said. The supposed ad claimed OpenAI had chosen to air a different commercial featuring its Codex AI coding agent instead of the device-focused spot. However, OpenAI did run a Super Bowl ad this year — its second appearance during the event — which highlighted Codex, its AI-powered coding assistant. The ad showcased a child tracing a cobweb, scenes of classrooms and robots, vintage computing imagery, and even a nod to Albert Einstein’s iconic tongue-sticking-out photo, ending with the message: “You can just build things.” Despite the hoax, the post misled many users, including Reddit co-founder Alexis Ohanian, who initially appeared to believe the ad was real. He praised the fictional spot on X, writing, “Oh, Reddit. You've done it again. The ad is beautiful btw, they should've run this one.” OpenAI’s communications lead, Lindsay McCallum Rémy, responded promptly: “This is totally fake.” OpenAI is indeed developing AI hardware, a project led by former Apple design chief Jony Ive, whom the company recruited last year. The two had been collaborating for years, and OpenAI acquired Ive’s AI hardware startup for approximately $6.5 billion. In November, Ive announced that a consumer device would be available in less than two years. During a joint panel with CEO Sam Altman and moderated by Laurene Powell Jobs, Altman described the vision for the device: simplicity so profound that users would say, “That’s it.” He praised Ive’s relentless focus on removing unnecessary features, emphasizing that the AI would handle so much automatically that the product’s interface could be nearly invisible. In the lead-up to the Super Bowl, Altman also criticized rival Anthropic for airing an ad he called “deceptive,” which he said subtly mocked OpenAI’s plans to introduce ads in lower-tier versions of ChatGPT. While the AI industry was front and center during the event, OpenAI’s real ad focused on empowering developers and creators through Codex — a clear signal of its ongoing commitment to building tools that make complex tasks effortless.