Google is introducing a new feature called Personal Intelligence, which integrates data from users’ Gmail and Photos to deliver more personalized and context-aware AI experiences. This feature is currently optional and is being rolled out first to users with AI Pro and AI Ultra subscription tiers. Personal Intelligence leverages information from users’ personal accounts—such as emails, photos, and calendar events—to help the AI better understand individual preferences, routines, and relationships. For example, it could automatically suggest sending a follow-up email after a meeting, remind you of an upcoming event based on a photo of a location, or help organize your digital life by identifying key people, places, and dates across your data. The feature is designed to work seamlessly across Google’s ecosystem, including Search, Assistant, and other AI-powered tools. It emphasizes privacy and control, with users needing to explicitly opt in and having the ability to review and manage what data is used. Google stresses that Personal Intelligence is built with privacy safeguards, including on-device processing where possible and encryption of data in transit and at rest. Users can also turn off the feature at any time or delete their data through the privacy settings. The rollout is gradual, starting with AI Pro and AI Ultra subscribers, who have access to advanced AI capabilities. Google plans to expand access to more users in the coming months as it continues refining the technology and gathering feedback. This move underscores Google’s strategy to deepen AI integration into everyday digital experiences by using personal context—while aiming to balance innovation with user trust and control.