Grove Collaborative Holdings, Inc. (NYSE: GROV), the world’s first plastic neutral retailer and a Certified B Corporation, has launched a pioneering open-source approach to measuring the environmental impact of artificial intelligence adoption. In a move positioning the company as a first-mover in sustainable AI, Grove is partnering with Gravity, its carbon accounting platform, to quantify, mitigate, and publicly report the carbon footprint of its AI usage. Jeff Yurcisin, CEO of Grove Collaborative, emphasized the company’s commitment to balancing innovation with environmental responsibility. “AI is essential to our future,” he said. “But we can’t sacrifice sustainability for progress. We’re committed to transparency and leading with intention—proving that AI can be a force for good, not just for business, but for people and the planet.” Grove is currently using AI for workflow optimization, content creation, and predictive modeling to better serve customers. Based on available data from large language model providers and using Gravity’s methodology, the company estimates its 2025 AI-related carbon emissions will be 17.8 metric tons of CO2e—equivalent to about 6% of its 2024 business travel emissions (299 metric tons of CO2e). While modest in scale, Grove recognizes the long-term environmental risks of AI, including rising energy and water consumption, electronic waste, and greenhouse gas emissions. The company’s approach is designed to be scalable and transparent. As AI adoption grows, so will emissions—Grove expects its footprint to rise proportionally. To stay ahead, the company will continue measuring and mitigating impact using the framework developed with Gravity. Gravity, a leader in carbon and energy management, developed a detailed accounting method to estimate AI emissions despite limited public data from major AI providers. The methodology factors in energy intensity, data usage, hardware efficiency, and model size, offering a robust, time-based model for tracking AI-related emissions. To promote industry-wide accountability, Grove and Gravity are releasing this measurement approach as an open-source resource. The formula, which applies to both large language model queries and non-LLM AI tools, will be publicly available for organizations of all sizes to adopt and adapt. This allows businesses to pursue AI innovation while responsibly tracking and reducing their environmental impact. Full findings will be included in Grove’s 2025–2026 annual sustainability report, expected in May 2026. As data transparency improves, the company and Gravity will refine their methodology and share updates with the broader community. Saleh ElHattab, CEO and Founder of Gravity, said the partnership reflects a growing need for accountability in AI. “Measuring the environmental cost of the tools we use is critical,” he said. “Grove is setting an early blueprint for how organizations can track and manage their AI footprint.” Grove’s initiative marks a significant step toward sustainable AI adoption. By making its measurement framework freely available, the company aims to inspire a new standard of responsibility across the tech and retail sectors.