Snowflake shares rose nearly 14% on Thursday, driven by strong investor confidence as demand for its artificial intelligence-powered data platform continues to grow. The surge comes amid a broader corporate push to modernize data infrastructure and streamline the integration of AI technologies across businesses. As organizations across industries seek faster, more scalable ways to manage and analyze data, Snowflake’s cloud-native data platform has emerged as a key enabler for AI initiatives. The company’s recent innovations in AI-driven analytics, data sharing, and machine learning workflows have resonated with enterprise customers looking to accelerate digital transformation. Analysts note that Snowflake’s ability to unify data and AI operations in a single platform gives it a competitive edge in a market where speed and efficiency are critical. The rally reflects growing optimism that Snowflake is well-positioned to benefit from the ongoing AI boom, with many investors viewing the company as a foundational player in the next generation of data-centric technologies.