JPMorgan Chase has launched a new initiative called Special Advisory Services, aimed at sharing select internal expertise with select clients. Traditionally, investment banks advise on deals and financings, but increasingly, clients have been asking JPMorgan for deeper insights—such as how the bank is managing artificial intelligence, its cybersecurity strategies, or its approach to technology procurement. In response, Chairman and CEO Jamie Dimon proposed creating a formal group to deliver this high-value knowledge. Liz Myers, who also serves as the global chair of investment banking, will lead the new program. In an interview with CNBC, Myers described the capabilities offered as being on par with, or even superior to, those of specialized consulting firms. “We think this can help C-suite executives be more effective in their roles and learn from our best practices,” she said. The advisory group will offer a range of services, including guidance on investor relations, real estate selection, healthcare benefits, and technology acquisition. Initially, these services will be provided at no cost. However, if a client requests more intensive or ongoing support, a fee structure may be negotiated. The program is designed for clients with deep, long-term relationships with JPMorgan. This includes companies considering the bank as their lead adviser for an initial public offering, long-standing clients preparing for major corporate transformations, and mid-sized firms looking to use JPMorgan as their primary operating bank. Myers, a 30-year JPMorgan veteran who previously led equity capital markets, emphasized the value of the internal experts involved. “More than two-thirds of our experts are internally focused—ensuring the firm runs smoothly,” she said. “They’re a precious resource, so we have to be thoughtful about who gets access.” The group will start with a small team, but JPMorgan may expand it based on client demand. The launch comes as the bank prepares to report its fourth-quarter and full-year earnings, with LSEG estimating that JPMorgan will generate $9.44 billion in investment banking fees through December 11—making it the world’s top bank in the space with a 7.4% market share.