ZoomInfo (NASDAQ: GTM), the Go-To-Market Intelligence Platform, has announced a strategic partnership with Markaaz, the leading global business identity and intelligence platform, to create a unified, AI-powered solution that integrates frontline sales intelligence with enterprise credit and risk data. The collaboration will launch in January 2026 and aims to deliver the industry’s first end-to-end master data platform for enterprise organizations, enabling more complete, accurate, and compliant business relationship management on a global scale. The new platform addresses a major challenge faced by enterprises: the fragmentation of data across multiple vendors. Sales and marketing teams often rely on disparate systems for lead generation and customer insights, while credit and risk teams use separate legacy tools. This disconnect leads to inefficiencies, compliance risks, and delayed onboarding. The ZoomInfo and Markaaz solution unifies these functions into a single, intelligent system. By combining ZoomInfo’s real-time commercial insights, intent signals, and AI-driven agents with Markaaz’s continuously verified data on over 542 million businesses across more than 200 countries, the platform enables organizations to streamline the entire customer lifecycle—from prospecting and verification to onboarding and ongoing monitoring. This integration eliminates data silos and accelerates the journey from lead identification to compliant customer engagement. “ZoomInfo’s global reach and deep relationships with Fortune 500 companies give Markaaz the scale and credibility to connect trusted businesses worldwide with unmatched speed and precision,” said Hany Fam, Founder and CEO of Markaaz. “Together, we’re setting a new benchmark for data management, empowering enterprises to grow securely, expand globally, and meet the most rigorous compliance standards.” ZoomInfo’s AI agents will handle tasks such as researching accounts, tracking behavioral signals, identifying next best actions, and automatically updating CRM records. Meanwhile, Markaaz’s platform delivers critical business identity verification, regulatory compliance checks, and continuous risk monitoring. Automated workflows and intelligent agents significantly reduce manual effort, cutting onboarding time from weeks to days. “Enterprise companies have long had to choose between modern go-to-market platforms and legacy credit and risk providers,” said Henry Schuck, CEO of ZoomInfo. “This partnership removes that tradeoff. With ZoomInfo and Markaaz, organizations now get AI-powered activation at the sales frontlines, combined with enterprise-grade credit and risk intelligence—essential capabilities for competing in today’s fast-moving market.” ZoomInfo (Nasdaq: GTM) is a leader in Go-To-Market Intelligence, delivering AI-ready data, trusted insights, and automation to help businesses grow faster. Its platform provides over 35,000 companies worldwide with a comprehensive view of their customers, turning every sales professional into a high-performing revenue driver. The company is recognized for its strong data privacy practices, with industry-leading compliance with GDPR and CCPA, and numerous security certifications. Markaaz is a global leader in business identity and intelligence, offering a trusted network and advanced technology to help enterprises prospect, verify, onboard, and monitor business relationships with speed, accuracy, and confidence. With data on more than 542 million businesses across 200+ countries, Markaaz enables organizations to operate securely and efficiently in complex international markets.