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Outreach Unveils AI Agents and Model Context Protocol to Power Interconnected Revenue Workflows

Outreach, the AI Revenue Workflow Platform, is paving the way for a new era of revenue technology with the introduction of interconnected AI agents, a new Model Context Protocol, and a conversational user experience designed to transform how sales teams operate. The company unveiled these innovations as part of its ExploreAI revenue leadership series, highlighting its vision for seamless, intelligent AI integration across the go-to-market stack. In a landscape marked by fragmented systems and data silos, Outreach is focused on unifying data, workflows, and tools into a single intelligent experience for revenue teams. At the core of this vision is Ask Outreach, a conversational interface that allows sellers and leaders to request information and take action instantly. By drawing on context from across the platform—including accounts, deals, activities, and customer conversations—Ask Outreach delivers intelligent recommendations and enables users to complete tasks within the same conversational flow. Ask Outreach will be available directly within the tools teams already use, including Slack, Microsoft Teams, and the Outreach Mobile App, with a rollout planned for early next year. This integration ensures that AI assistance is accessible where work happens, reducing context switching and boosting productivity. To further accelerate deal velocity, Outreach is expanding its suite of AI agents tailored to account executive workflows. These agents are designed to operate within the existing tech stack rather than as isolated tools, leveraging rich data and insights across sales processes. The company introduced the Model Context Protocol (MCP), a foundational technology that enables secure, real-time connectivity between AI agents and data sources across trusted platforms such as Salesforce Agentforce, Microsoft Copilot, OpenAI, Anthropic, Google Drive, Microsoft SharePoint, and Glean. As both an MCP Server and Client, Outreach acts as a central orchestrator, allowing AI agents to access deeper context, automate multi-step workflows, and deliver guidance across the entire revenue technology stack. This interconnected system enables AI to not just analyze data, but to act on it—coordinating actions across tools to drive results. “Today’s revenue teams are overwhelmed by information and non-revenue activities,” said Abhijit Mitra, CEO of Outreach. “The future of B2B SaaS is interoperable, AI-powered systems that work with your existing stack and deliver real outcomes—not just experiments. Our new agentic innovations lay the foundation for the next era of AI Revenue Orchestration, where context-aware, connected systems replace disconnected tools and isolated models.” The full ExploreAI webinar is available for viewing, and customers can learn more about the new features and their implementation on Outreach’s website. Founded in 2014, Outreach is the only complete AI Revenue Workflow Platform built for all revenue teams. It combines predictive, assistive, conversational, and agentic AI to power hundreds of use cases across prospecting, deal acceleration, expansion, retention, and forecasting. Leading enterprises such as SAP, Siemens, Snowflake, and Verizon rely on Outreach to enhance performance, improve forecasting accuracy, and empower their revenue teams. For more information, visit www.outreach.io.

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Outreach Unveils AI Agents and Model Context Protocol to Power Interconnected Revenue Workflows | Trending Stories | HyperAI