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Enterprises Boost AI-Driven Revenue Performance Management to Unify Sales and Growth Strategies, ISG Reports

Enterprises are increasingly adopting unified revenue performance management (RPM) systems to align sales, marketing, customer success, and other revenue functions across all channels, according to new research from Information Services Group (ISG). The global AI-focused technology research and advisory firm found that companies are investing in integrated software platforms to streamline processes, improve decision-making, and drive consistent revenue growth. The ISG Buyers Guide™ for Revenue Performance Management 2025 evaluates 15 software providers across three categories: Revenue Performance Management, Sales Performance Management, and Incentive Compensation Management. The report highlights that modern RPM platforms go beyond traditional sales performance management (SPM), which historically focused only on direct sales teams. Today’s systems cover multiple channels—including e-commerce, subscriptions, renewals, and indirect sales—and incorporate forecasting, revenue recognition, predictive analytics, territory planning, quota setting, and incentive compensation. Integration with core enterprise systems like CRM, ERP, billing, and support platforms is critical for RPM success, ISG notes. By combining data from these sources, RPM systems can generate smarter insights for territory alignment, quota allocation, and incentive design—helping organizations meet strategic goals more effectively. AI and machine learning are transforming RPM by enabling predictive capabilities such as churn forecasting, deal scoring, upsell identification, and real-time seller recommendations. These technologies also support talent retention by identifying high performers and employees at risk of leaving. The report also features the ISG Buyers Guide™ for Sales Performance Management Emerging Providers, which ranks seven innovative vendors offering AI-driven, automation-focused solutions with enhanced user experiences. These providers are introducing new approaches to territory and quota planning, incentive management, and forecasting. In the 2025 RPM guide, Anaplan emerged as the Overall Leader in Revenue Performance Management, followed by Xactly and Oracle. All three were rated Exemplary and earned Leadership status in multiple evaluation categories. Oracle was recognized as Innovative. In Sales Performance Management, Anaplan again led, followed by Xactly and Oracle. Anaplan achieved Leadership in five categories. For Incentive Compensation Management, Anaplan ranked first, with Xactly and Oracle following—again earning Exemplary ratings. Among emerging providers, Forma.ai was named Overall Leader in Sales Performance Management, followed by Pigment and infinitySPM. Forma.ai led in five evaluation categories and was rated Exemplary. Fullcast and CaptivateIQ were rated Innovative. ISG emphasizes that making RPM an enterprise-wide discipline enhances agility and enables consistent revenue outcomes in complex, omnichannel environments. AI-powered guidance on planning and execution will be essential for future growth. The reports are based on over a year of independent market and product research and are not influenced by software vendors. They provide detailed evaluations across seven dimensions of product and customer experience to help enterprises make informed software decisions. For more information and executive summaries, visit ISG’s research portal. The full reports are available upon request through ISG Software Research.

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