TOURISE and Globant have released a groundbreaking white paper titled Tourism’s AI Takeover: Reinventing Travel through Agentic Tourism, unveiling a transformative vision for the future of travel powered by artificial intelligence. The report, launched ahead of the inaugural TOURISE Summit in Riyadh from November 11 to 13, 2025, introduces Agentic Tourism—a coordinated, human-centered AI operating model designed to revolutionize how destinations plan, deliver, and evolve travel experiences. Agentic Tourism envisions a future where autonomous AI agents, guided by human oversight and shared standards, proactively manage travel experiences in real time. These intelligent agents can reroute travelers during disruptions, anticipate demand by prompting businesses to adjust staffing, recommend quieter attractions during peak crowds, and personalize journeys based on real-time sentiment and preferences—all while preserving the emotional depth and authenticity of travel. With global tourism contributing $10.9 trillion to the economy in 2024—nearly 10% of global GDP—and projected to reach $16.5 trillion by 2035, the report underscores the urgency for destinations to adopt AI strategically. The AI in tourism market is expected to grow from $3.4 billion in 2024 to $13.9 billion by 2030. Without coordinated adoption, destinations risk inefficiency, fragmented services, and declining traveler satisfaction. The white paper outlines a five-dimensional framework for implementing Agentic Tourism across experience, operations, sustainability, wellbeing, and economic opportunity. It introduces five core AI agent archetypes designed to deliver measurable outcomes—reducing wait times, increasing satisfaction, promoting eco-friendly travel, and unlocking new revenue streams. Sarah Altamimi, Vice President of Partnerships at TOURISE, described Agentic Tourism as more than a technological shift: “It’s a movement. It ensures that destinations of every size can harness AI to deliver seamless, sustainable, and emotionally rich experiences. This white paper is our invitation to build a future where technology amplifies human connection, not replaces it.” Federico Pienovi, CEO of MENA and APAC at Globant, emphasized the importance of orchestration: “Tourism’s next chapter will be championed by destinations that put people first and use technology to enhance, not overshadow, the human experience. Agentic Tourism provides a blueprint to transform isolated innovations into interconnected, adaptive, and meaningful interactions throughout every journey.” The report is the result of collaboration between TOURISE, Globant, and strategic input from Kearney. It serves as a practical guide for governments, tourism boards, operators, platforms, and communities to scale AI responsibly while maintaining authenticity and inclusivity. The TOURISE Summit will bring together global leaders from government, business, investment, and academia to shape the future of tourism. The event will be physically hosted in Riyadh with digital access to ensure broad participation. Following the summit, TOURISE will continue as a year-round platform driving innovation and turning bold ideas into real-world solutions. The full white paper is available for download at TOURISE.com, along with invitations to the summit. TOURISE, powered by the Saudi Ministry of Tourism, is positioned as the world’s premier platform for redefining global tourism. Globant, a global leader in digital and AI transformation, brings expertise across industries, supported by partnerships with OpenAI, NVIDIA, AWS, and Unity, and recognized as a Worldwide Leader in AI Services and Media Consultation by IDC MarketScape. For more information, visit www.TOURISE.com and www.globant.com.