MADUP, a South Korean AI marketing technology company, is accelerating its global expansion with the launch of its AI marketing agent, LEVER Xpert, following a $23 million funding round. The company is also advancing its participation in the Korea Innovation Agency’s (KIA) AI Innovation and Acceleration (AIIA) program and plans to pursue a KOSDAQ listing in the near future. LEVER Xpert is designed to automate and optimize digital marketing workflows by leveraging advanced artificial intelligence to analyze market trends, generate content, manage ad campaigns, and deliver real-time performance insights. The platform aims to help businesses—especially small and medium-sized enterprises—scale their marketing efforts with greater efficiency and precision. The $23 million investment comes from a mix of strategic investors and venture capital firms focused on AI and digital transformation. This funding will support international market entry, including key regions in North America, Southeast Asia, and Europe, where demand for AI-driven marketing tools is rapidly growing. MADUP’s participation in the AIIA program provides access to government-backed resources, technical support, and collaboration opportunities with leading research institutions and industry partners. This support is expected to enhance the platform’s capabilities and accelerate product innovation. With its upcoming KOSDAQ listing, MADUP aims to increase transparency, strengthen its capital base, and expand its reach as a publicly traded technology company. The move underscores the company’s ambition to become a major player in the global AI marketing space. The company’s leadership believes that the convergence of AI, data analytics, and marketing automation is reshaping how brands engage with customers—and MADUP is positioning itself at the forefront of this transformation.