OpenAI, the leading AI research and deployment organization, has been at the forefront of advancing chatbot technology, most notably with its highly popular chatbot, ChatGPT. In April 2023, OpenAI introduced "Memory with Search," a significant update to ChatGPT that allows the bot to reference past conversations while performing web searches. For instance, if a user is a vegetarian living in San Francisco, ChatGPT can rewrite a query like "nearby restaurants I like" to "good vegetarian restaurants in San Francisco," providing more personalized results. This update aims to enhance ChatGPT's customization and competitiveness in a market with other notable chatbots, such as Anthropic's Claude and Google's Gemini. The "Memory with Search" feature works by rewriting user prompts into search queries and using past conversation details to make the queries more precise. Users can control this feature by disabling memory in the settings menu, ensuring they remain in control of their data. However, the launch was met with mixed reactions. Some users on X (formerly Twitter) reported early access to the feature, while others experienced it unexpectedly. This update underscores OpenAI's ongoing efforts to improve ChatGPT's personalization and intelligence, but it also highlights concerns about privacy and data security. In 2024, OpenAI achieved several milestones, including a collaboration with Apple to launch Apple Intelligence and the release of GPT-4o, a text-to-video model. However, the year was not without challenges. Internal issues, such as the departure of co-founder and chief scientist Ilya Sutskever and CTO Mira Murati, as well as legal troubles, including copyright infringement and false information lawsuits, tested the company's resilience. Despite these setbacks, OpenAI continued to innovate. In July 2024, the company introduced GPT-4.1, a series of programming-focused models available via API, but not to general ChatGPT users. To manage the high costs of running GPT-4.5, OpenAI plans to discontinue its API access by July 2025, leaving GPT-4.1 for premium users. OpenAI added various new features to ChatGPT in 2025, such as an image generation tool capable of creating over 70 million Studio Ghibli-style images, a code editor, and enhanced dialog and memory capabilities. OpenAI also adopted Anthropic's Model Context Protocol (MCP) to ensure more accurate content generation. These advancements have raised new concerns, particularly in Europe, where there have been complaints about ChatGPT generating false information. One of the most significant user concerns in 2025 was ChatGPT's tendency to address users by their names, even when not explicitly provided. Software developers Simon Willson and Nick Dobos expressed discomfort with this behavior, describing it as "creepy" and "unnecessary." Users on X reported feeling unsettled by the bot's sudden intimacy, leading to discussions about the "uncanny valley" effect in AI interactions. OpenAI has yet to address this issue, which highlights the need to balance personalization with user comfort and privacy. In February 2025, OpenAI released its latest model, "o3," a major step forward in large language model (LLM) technology. The model introduces enhanced reasoning capabilities and improved real-time tool usage. These improvements come from increased data volume, parameter count, and computational resources. "o3" extends the "chain of thought" technique and integrates images into the reasoning process, significantly expanding its "intelligence" range. Real-time tools like web searches, image processing, and document interpretation are also more autonomous and flexible, providing users and developers with powerful new ways to utilize AI. However, the most impactful change might be the simplified user experience. "o3" aims to make LLMs more accessible and natural to interact with, which could accelerate their adoption by individual users and, subsequently, by businesses. The model is designed to be a collaborative partner, continuously applying its "intelligence" to support cognitive tasks while remaining under human control. This design emphasizes collaboration, process, and control—key attributes for user-centric LLMs. Industry insiders praise OpenAI's advancements in AI technology and user experience design. The "Memory with Search" feature and the release of "o3" demonstrate OpenAI's commitment to innovation. However, they also caution that OpenAI must address user concerns about privacy and natural interaction to maintain its leadership. OpenAI, a company founded in 2015 with the goal of developing safe AGI (Artificial General Intelligence), has made significant strides in natural language processing. With Microsoft's backing, OpenAI continues to push the boundaries of AI technology, but the challenge of balancing user experience with ethical considerations remains critical. In summary, OpenAI's updates to ChatGPT, including "Memory with Search" and the release of "o3," represent significant progress in AI personalized and intelligent interactions. However, the company must navigate user concerns about privacy and the uncanny valley effect to ensure these innovations are adopted positively. OpenAI's innovations in LLMs and collaborations with major tech companies and international enterprises highlight its leading role in the AI landscape, but the path forward requires careful consideration of both technical capabilities and ethical responsibilities.