In the recent court ruling in the Department of Justice's (DOJ) ad tech lawsuit against Google, the judge determined that our advertiser tools and acquisitions do not harm competition. However, the court found that our publisher tool, Google Ad Manager, which represents only a small part of our business, could potentially be problematic. Despite this, we believe the ruling on Google Ad Manager is incorrect and plan to appeal the decision. Before proceeding with the appeals process, we are required to propose remedies that address the court’s findings. Our proposal, which the DOJ recently acknowledged in court, is designed to ensure that publishers can seamlessly integrate Google Ad Manager with other ad tech providers while minimizing disruption to the industry. Here are the key elements of our proposed remedies: Transparency in Real-Time Bidding: We will make real-time bid amounts for open web display ads from our ad exchange (AdX) available to all rival publisher ad servers. This measure will enhance transparency and allow publishers to make more informed decisions. Deprecation of Unified Pricing Rules: We will remove Unified Pricing Rules for open web display ads, giving publishers the flexibility to set different price floors for various bidders when using Google Ad Manager. This change will provide greater control to publishers over their ad revenue strategies. No First or Last Look Auction Dynamics: We commit to not using "first look" and "last look" practices for open web display ads. These auction dynamics were phased out from Google Ad Manager years ago, and our commitment reinforces our dedication to fair competition. These remedies are outlined in a detailed document available for review. In contrast, the DOJ is proposing far-reaching remedies that go well beyond the court’s narrow ruling. They seek a divestiture of Google Ad Manager, which could have severe consequences. Such a move risks breaking a crucial tool that advertisers use to connect with publishers and efficiently reach their customers. It also affects app and video publishers who rely on Google Ad Manager to monetize their content, even though these businesses are not part of the specific market of "open web display ads" addressed in the case. Google Ad Manager is vital for helping publishers easily fund their content and grow their businesses. A significant portion of the revenue generated from this tool is reinvested back into improving and expanding its capabilities. Forcing a divestiture would likely increase costs and disproportionately impact small businesses that depend on Google’s affordable and user-friendly tools. We believe our proposed remedies fully address the court’s concerns while maintaining the benefits of Google Ad Manager for both publishers and advertisers. We are committed to working constructively with all stakeholders to find a solution that supports fair and robust competition in the ad tech industry.