Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale, has achieved the Amazon Web Services (AWS) Generative AI Competency. The recognition highlights Treasure Data as an AWS Partner with proven technical expertise and customer success in helping organizations implement generative AI solutions using AWS infrastructure. The AWS Generative AI Competency validates that Treasure Data has demonstrated deep proficiency in leveraging AWS services to deliver advanced AI-driven customer experiences. The company has successfully supported global brands in addressing complex challenges through generative AI, enabling digital transformation, hyper-personalized content delivery, workflow automation, and data-driven decision-making. “In the new era of agentic marketing, Treasure Data is redefining 1:1 personalization to help global brands boost revenue and lower marketing costs,” said Kaz Ohta, CEO and co-founder of Treasure Data. “We’re proud to achieve the AWS Generative AI Competency. By leveraging the agility, breadth of services, and pace of innovation that AWS provides, we can help enterprises accelerate growth through hyper-personalized, AI-powered customer experiences.” The AWS Competency Program helps customers identify trusted partners with specialized knowledge in using AWS technologies to build, deploy, and scale generative AI solutions. Partners in the program are evaluated on technical expertise, customer success, and proven implementation capabilities across a range of industries. Treasure Data’s AI Agent Foundry enables enterprises to build secure, trustworthy AI agents using their own customer data, anchored in the company’s Diamond Record framework. Marketing and data teams are using the Foundry and its associated AI Suites to automate data pipelines, conduct advanced analysis, generate personalized content, optimize campaigns, and streamline workflows—all directly within the Intelligent CDP. As generative AI becomes central to customer engagement strategies, Treasure Data’s integration with AWS strengthens its ability to deliver scalable, secure, and intelligent solutions that drive measurable business outcomes. Treasure Data is the Intelligent Customer Data Platform built for enterprise scale and powered by AI. The company empowers the world’s largest and most innovative organizations to deliver hyper-personalized customer experiences at scale—increasing revenue, reducing costs, and building lasting trust. For more information, visit www.treasuredata.com.