Amplitude Announces Strategic Collaboration with AWS SAN FRANCISCO — Business Wire — Amplitude (NASDAQ: AMPL), a leading digital analytics platform, has entered a strategic collaboration agreement (SCA) with Amazon Web Services, Inc. (AWS). This partnership aims to enhance the delivery of faster customer insights, smarter personalization, and accelerated growth for organizations across various industries, including retail, financial services, media and entertainment, and gaming. Many companies today are drowning in data but lack the tools to turn it into meaningful customer understanding. Amplitude addresses this issue by offering sophisticated analytics tools that provide deep insights into user behavior. These capabilities, which include Analytics, Session Replay, Feature Experimentation, and Web Experimentation, among others, enable businesses to make data-driven decisions and improve customer experiences. By partnering with AWS, Amplitude gains access to the cloud giant’s immense scale and robust infrastructure, allowing both companies to deliver enhanced solutions to a broader global audience. This collaboration ensures that organizations can fully unlock the value of their customer data and drive more effective digital strategies. Nate Crook, Chief Revenue Officer at Amplitude, commented on the partnership: “Many companies have vast amounts of customer data but struggle to translate it into actionable insights. Our collaboration with AWS leverages their global scale and platform to extend the power of Amplitude’s analytics to a wider range of organizations. Together, we are empowering companies to become more data-driven through generative AI (Gen AI) insights, enabling them to build better products and enhance customer experiences.” A prime example of the impact of this collaboration is Rappi, a leading Latin American super app that provides a wide array of services within a single application. Rappi used Amplitude's analytics platform, powered by AWS, to refine its user engagement and optimize conversion funnels. By targeting specific audience segments with tailored app experiences, Rappi managed to boost first-time orders by 10% and reduce customer acquisition costs by 30%. Carol Potts, General Manager of North America ISV Sales at AWS, emphasized the importance of the partnership: “At AWS, customer obsession is paramount. Our collaboration with Amplitude makes it easier for organizations to harness the power of Gen AI-driven analytics, uncovering deeper user insights and accelerating product innovation. This partnership is designed to enhance personalization throughout the customer journey, ensuring businesses can deliver more engaging and efficient digital experiences.” For more information about the partnership, visit https://info.amplitude.com/aws-partner. About Amplitude Amplitude is the premier digital analytics platform that empowers companies to maximize the potential of their products. With over 4,000 customers, including industry leaders such as Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, Amplitude offers comprehensive, self-service visibility into the entire customer journey. The company guides teams through data collection, insight generation, and rapid action, ensuring that they can understand how users interact with their products and deliver superior experiences that drive growth. Amplitude is ranked #1 in multiple categories in G2’s Spring 2025 Report, solidifying its position as the top analytics solution for product, data, and marketing teams. To discover how to optimize your digital products and business, visit amplitude.com. More News From Amplitude