Canva, the popular graphic design platform, collects an astounding 25 billion events per day. This massive volume of data is crucial for understanding user behavior and optimizing the platform's performance. However, the key to managing such vast amounts of information lies not in the dashboards that display the analytics but in the robust infrastructure that ensures the data flows smoothly and reliably. Every product team at Canva has a shared goal: they need sharp, trustworthy, and real-time insights. These insights help answer critical questions such as whether a new feature is improving user engagement, if users are dropping out of key processes, or what design trends are currently popular. To achieve this, Canva relies on a unified MCP (Microservices Communication Platform) server, which streamlines the process by providing all the necessary APIs through just one server and two functions. The MCP server acts as a central hub, enabling seamless integration with over 600 different services. It supports multi-tenant authentication and natural-language permission scopes, making it incredibly versatile and secure. By consolidating these functions, Canva ensures that its product teams can access the data they need quickly and efficiently, without the complexities often associated with large-scale data collection. One of the primary advantages of this approach is simplicity. Instead of dealing with multiple servers and complex integrations, a single connection to the MCP server grants access to a wide array of tools and services. This simplification not only enhances productivity but also reduces the potential for errors and security vulnerabilities. Moreover, the MCP server's ability to handle real-time data is essential for Canva's agile development process. It allows the product teams to make informed decisions quickly, based on the latest user interactions and behaviors. For instance, if a new feature is launched, the data collected can immediately show whether it is well-received or needs adjustments. In addition to its technical capabilities, the MCP server's design emphasizes accessibility. The natural-language permission scopes ensure that even non-technical team members can understand and manage data access rights, fostering a collaborative environment where everyone can contribute effectively. This is particularly important in a company like Canva, where creativity and data-driven insights must work hand in hand to deliver exceptional user experiences. The infrastructure behind Canva's data collection is a testament to the company's commitment to innovation and user-centric design. By focusing on the plumbing—the underlying systems that ensure data is collected, processed, and delivered efficiently—Canva has built a platform that can rapidly adapt to user needs and market trends. This approach not only supports the current scale of operations but also lays a strong foundation for future growth and expansion. In summary, Canva's success in collecting 25 billion events daily hinges on a well-architected MCP server. This centralized system simplifies integration, enhances security, and provides real-time data, enabling product teams to make informed decisions and continuously improve the user experience. The result is a platform that is both powerful and flexible, capable of thriving in a fast-paced, data-driven world.