As Black Friday and Cyber Monday approach, Google’s latest AI-powered shopping tools are designed to make holiday shopping faster, smarter, and more enjoyable. Here are four ways to use these new features to simplify your gift hunt this season. First, track prices effortlessly to never miss a deal. Instead of manually checking prices across stores, tap “track price” on any product in Google Search. Specify your preferred size, color, and budget, and Google will notify you when the price drops—across any retailer. For eligible U.S. merchants, you can go a step further with agentic checkout: let Google securely complete your purchase using Google Pay, all without leaving the search page. If you’re unsure whether a deal is real, use price insights to see how current prices compare to historical trends over the past three months—so you can instantly tell if it’s a high, low, or typical price. Second, let AI help you shop for the toughest gift recipient. Struggling to find something for someone who seems impossible to please? Use AI Mode in Search or the Gemini app to describe their personality, interests, or lifestyle. For example, ask, “Find me skincare products for dry Colorado winters” for a loved one who lives in a high-altitude climate. You’ll get curated recommendations with visuals, reviews, promotions, and real-time inventory—all in one place. Backed by Google’s Shopping Graph, which includes over 50 billion constantly updated listings, you’re seeing the most relevant and up-to-date options available. Third, discover local inventory without the hassle of calling stores. Two-thirds of U.S. shoppers check online before visiting a physical store—but many small retailers don’t display stock levels online. Now, search for an item “near me” in categories like toys, health and beauty, or electronics, and look for the “Let Google call” option. Gemini will ask you a few questions about what you’re looking for, then contact nearby stores on your behalf. You’ll receive a message with details on availability, so you can head straight to the store with confidence—saving time and supporting local businesses. Finally, try on holiday outfits virtually before buying. Skip the crowded dressing rooms and test out festive looks with virtual try-on. Just take a photo of yourself in Google Search or the Gemini app, and see how clothes—from holiday dresses to cozy sweaters and even shoes—look on you in real time. The feature works across billions of product listings. Need a second opinion? Tap to share your options with friends or family instantly for feedback. With these AI-powered tools, your holiday shopping can be smarter, faster, and more fun—so you can focus on what really matters.