Electronic Arts (EA), EA SPORTS, and the National Football League (NFL) have announced an expanded, multi-year exclusive partnership aimed at growing American football’s global reach and redefining interactive fan experiences. This marks the most comprehensive collaboration to date between the two organizations, building on their long-standing relationship that has helped make the Madden NFL franchise a cultural phenomenon. Under the new agreement, Madden NFL will remain the exclusive action simulation game for NFL football, continuing to deliver authentic, high-fidelity gameplay across consoles, PC, and mobile platforms. The partnership will also fuel the growth of EA SPORTS College Football and support the development of entirely new, large-scale interactive experiences centered around community, social connection, self-expression, and gameplay. Cam Weber, President of EA SPORTS, emphasized the significance of the expanded alliance. “With over 2 billion games of Madden NFL played annually, the global community of football fans engaging through play has never been larger,” he said. “Together with the NFL, we’re shaping the future of interactive football—expanding Madden NFL, growing College Football, and creating groundbreaking new experiences for the next generation of fans.” Renie Anderson, Executive Vice President and Chief Revenue Officer at the NFL, highlighted the franchise’s cultural impact. “Madden NFL has become one of the most recognizable and influential gaming brands worldwide,” she said. “Our focus remains on delivering the best simulation gameplay and entertainment experiences for fans who live and breathe football.” The partnership leverages cutting-edge technology, including machine learning, real-world data integration, volumetric capture, and advanced AI, to enhance realism and immersion in EA SPORTS titles. Each day, the game ecosystem sees the equivalent of 23,000 NFL seasons played—allowing fans to experience football from high school to the Pro Football Hall of Fame. Beyond traditional gameplay, EA SPORTS is introducing new ways for fans to engage with NFL content. EA SPORTS Madden NFL Cast offers immersive, interactive gameday broadcasts, while the company continues to expand its presence in international markets. EA SPORTS served as presenting sponsor of the 2025 NFL Dublin game and NFL Experience Dublin and will launch the first-ever Madden NFL Championship Series (MCS) competition in Spain, coinciding with the 2025 NFL Madrid game. This strategic expansion reflects EA’s commitment to evolving football entertainment through innovation, technology, and global fan engagement. With a strong foundation in authentic simulation and a vision for the future, EA SPORTS and the NFL are building a dynamic, interconnected ecosystem that brings football fans closer to the game than ever before.