SCENTMATIC Inc., a company dedicated to creating innovative customer experiences through the digitalization of smell, is pleased to announce the launch of its AI-powered fragrance system, KAORIUM, at @cosme HONG KONG, which officially opened on Friday, December 5, 2025. This marks the first deployment of KAORIUM in Hong Kong and coincides with the opening of the first overseas flagship store by istyle Inc., operator of Japan’s largest beauty platform, @cosme. @cosme HONG KONG is the fourth flagship store globally, following locations in Tokyo, Osaka, and Nagoya. Situated in Tsim Sha Tsui—a major tourist hub—the store spans three floors and covers approximately 393 tsubo (around 1,300 square meters), offering premium retail space in one of Hong Kong’s most vibrant districts. KAORIUM Experience: Bridging Fragrance Discovery in the Digital and Physical Worlds KAORIUM is an AI system that translates fragrances into descriptive language, enabling a more intuitive way for consumers to explore and identify scents. It addresses the common challenge customers face when selecting a perfume from a vast selection. At @cosme HONG KONG, KAORIUM analyzes the scent profiles of products available in-store and assigns each one a unique “olfactory index” composed of 16 descriptive words. Customers interact with the KAORIUM system to explore these indices, transforming abstract sensory impressions into clear, tangible language. This helps users discover fragrances that align with their personal preferences in a more accessible and engaging way. Seamless Integration with the @cosme App To deliver a seamless omnichannel experience, KAORIUM is integrated directly into the @cosme app (Hong Kong version). After interacting with the system, customers can scan a QR code to save their personalized fragrance diagnostics directly into their app. This ensures that the in-store discovery experience continues beyond the physical store—customers can revisit their preferred scent profiles anytime, anywhere, enhancing long-term engagement and supporting future purchases. Looking Ahead The launch of KAORIUM in Hong Kong represents a pivotal milestone for SCENTMATIC. The company aims to leverage this success to strengthen its commercial presence across Asia and accelerate its global expansion strategy. Note: KAORIUM is a registered trademark of SCENTMATIC Inc. The translated version of this press release is for informational purposes only and should not be considered official. The original language version remains the authoritative source and takes precedence over any translation.