Persuasion Strategies

The Persuasion Strategies task aims to analyze the persuasive techniques used in advertising texts and images to predict their impact on the target audience. This task integrates natural language processing and computer vision technologies to identify and categorize various persuasion strategies, such as emotional appeals, authority references, and social proof, to optimize ad creatives and enhance marketing effectiveness. Its application value lies in helping businesses accurately target consumer psychology to increase ad conversion rates, while also providing data support for academic research.