New Product Sales Forecasting

Sales forecasting for new products is the process of scientifically estimating future sales volumes before the product is first introduced to the market, based on time series analysis methods. The aim of this task is to accurately predict the sales performance of a new product after its launch by using historical data and market trends, providing decision support for companies to develop marketing strategies, production plans, and inventory management. This helps optimize resource allocation, reduce market risks, and enhance corporate competitiveness.