Procreate Stands Firm Against Generative AI, Embracing Human Creativity Over Technological Theft

Creativity is crafted by humans, not machines — Procreate® emphasizes this point in their stance against generative AI. While acknowledging the impressive capabilities and potential of machine learning, the company firmly believes that the current trajectory of generative AI poses a significant threat to the essence of human creativity. Generative AI, they argue, is stripping the humanity from creative processes. The technology's foundational reliance on vast datasets, often obtained without proper consent, raises ethical concerns. By automating creativity, these systems could lead to a future devoid of the unique, authentic expressions that only humans can produce. Procreate® stands firmly behind its users, the artists and creators who bring their visions to life through digital tools. They see the pursuit of advanced AI as a moral hazard, one that endangers what they consider the most precious asset: human imagination and skill. In an industry where technological advancements often seem like a race to the next big thing, Procreate®'s position might appear unusual or even risky. However, the company views this approach as the more promising and exciting direction for their community. By focusing on enhancing human creativity rather than replacing it, Procreate® aims to preserve the richness and diversity of artistic expression. This commitment is not just about ethics; it's about fostering an environment where innovation and personal touch thrive together. The company's strategy highlights the importance of tools that amplify human abilities, rather than diminish them. In the rapidly evolving landscape of technology, Procreate® remains dedicated to supporting and empowering their users. Their vision is to keep human creativity at the forefront, ensuring that the art world continues to be a vibrant and meaningful space.