Firstsource and Guidehealth Forge Strategic Alliance to Drive AI-Powered Value-Based Care Innovation for Health Plans

Firstsource Solutions Limited, a global provider of business management services and part of the RP-Sanjiv Goenka Group, has announced a strategic partnership with Guidehealth, a leader in value-based care innovation. The collaboration aims to accelerate the adoption of AI-driven, outcome-focused care models for health plans across the U.S. and beyond. Firstsource’s AI-first strategy, recognized as a ‘Front-Runner’ in Generative AI for Healthcare Payers by Everest Group, leverages its proprietary relAI™ suite and UnBPOᵀᴹ transformation model. This approach integrates artificial intelligence into core healthcare operations to streamline workflows, improve member engagement, and deliver better health outcomes through intelligent, interoperable platforms. The company’s domain expertise and technology enable health plans to move beyond incremental improvements and embrace transformative change. Guidehealth brings deep experience in advancing value-based care, helping payers and providers transition to models that prioritize quality, efficiency, and patient outcomes. Through advanced analytics, clinical insights, and AI-powered workflows, Guidehealth supports the successful implementation and optimization of Medicare Advantage Stars programs and value-based agreements. Clients have achieved performance above 4 Stars and seen measurable gains in care coordination, cost management, and member satisfaction within the first year. Venkatgiri Vandali, Head of Healthcare & Lifesciences at Firstsource, said the partnership represents a major step in redefining healthcare operations. He emphasized the synergy between Guidehealth’s innovation in care delivery and Firstsource’s AI-driven, human-centered approach. “By combining intelligent automation, domain expertise, and a focus on people, we’re enabling health plans to scale personalized, outcomes-based care,” he said. Sanjay Doddamani, MD and CEO of Guidehealth, highlighted the importance of merging AI with empathy in healthcare. “Our mission is to make great healthcare affordable for all,” he said. “By partnering with Firstsource, we’re amplifying our impact with cutting-edge technology and digital platforms, creating a powerful ecosystem that delivers real value to health plans, providers, and patients.” Together, the two companies will offer a comprehensive suite of solutions designed to help health plans enhance digital maturity, improve clinical outcomes, and succeed in value-based care environments. The partnership combines Firstsource’s operational excellence and AI capabilities with Guidehealth’s clinical innovation and proven track record in care delivery. Firstsource operates globally across the U.S., UK, India, Philippines, Mexico, Romania, Turkey, Trinidad & Tobago, South Africa, and Australia. It serves clients in healthcare, banking, financial services, communications, media and technology, and retail. The company’s UnBPOᵀᴹ model redefines traditional outsourcing by focusing on deep domain expertise and future-ready solutions. Guidehealth is a physician-led organization dedicated to expanding access to high-quality, affordable care. It enhances primary care capacity using AI-driven protocols, remote Healthguides™, and predictive analytics to identify patients who need support before they become high-risk. The company’s scalable framework supports health systems in delivering consistent, data-driven care across diverse populations.