Clarity AI Acquires ecolytiq to Enhance Consumer-Focused Sustainability Solutions Globally

Clarity AI, a leading technology and AI firm in sustainability, has announced the acquisition of ecolytiq, a prominent provider of in-app climate engagement solutions for financial institutions. This strategic move aims to expand Clarity AI's offerings to retail and commercial banking customers, further solidifying its position in the growing sustainability tech sector and enhancing its ability to transform complex data into actionable insights. The acquisition of ecolytiq adds a consumer-focused platform to Clarity AI's repertoire, which analyzes real-time transaction data to quantify environmental footprints. This technology, powered by behavioral science, delivers high-impact sustainability content tailored to foster climate-positive behavior changes. ecolytiq's solutions have already been adopted by banks and financial institutions across Europe and beyond, engaging millions of consumers and business clients. A significant aspect of this acquisition is the strategic partnership with Visa, one of the world’s largest digital payment leaders with around 14,500 financial institution clients. As part of the deal, Visa has become an investor and strategic partner of Clarity AI, reinforcing the synergy between the two companies in driving sustainable practices. Rebeca Minguela, Founder and CEO of Clarity AI, emphasized the importance of the acquisition, stating, "This is more than a strategic move; it’s a declaration of intent. We are turning sustainability insights into a catalyst for action. ecolytiq’s platform aligns perfectly with our mission to embed sustainability intelligence into every decision—from multi-billion-dollar portfolios to everyday purchases. Together, we are setting a new standard for how financial institutions engage consumers with data that drives meaningful change." David Lais, Co-Founder and Managing Director at ecolytiq, shared, "ecolytiq was founded with the belief that banking can be a powerful catalyst for climate action. By joining forces with Clarity AI, we are elevating our vision to a global scale—combining our technology with a world-class AI-driven sustainability platform. This partnership accelerates the transition to a greener future, powered by cutting-edge data and a deep commitment to our mission." Clarity AI's platform is renowned for its modular, AI-powered design, which converts complex datasets into actionable intelligence, making it easier for financial institutions and consumers to make responsible choices. The company currently serves a direct network of clients managing approximately $70 trillion in assets, with its influence extending to institutional investors, corporates, and governments. Recognized as a Leading Provider by Forrester for two consecutive reports, Clarity AI has established itself as a frontrunner in the sustainability tech landscape. The integration of ecolytiq's consumer-centric approach will enhance Clarity AI's existing capabilities, allowing it to offer a more comprehensive suite of sustainability solutions. This expansion is crucial as the demand for AI-driven sustainability insights continues to grow, driven by increasing awareness and regulatory requirements. Industry experts see this acquisition as a strategic move that positions Clarity AI to lead in the consumer sustainability space. It combines Clarity AI's robust data analytics and AI expertise with ecolytiq's advanced in-app engagement solutions, creating a formidable force in the market. The partnership with Visa also underscores the growing importance of sustainability in the financial sector, highlighting a trend where data and technology are becoming essential tools in promoting environmental responsibility. Founded in 2018, Clarity AI has offices in North America, Europe, and the Middle East, and serves a diverse client base, including firms like Nordea and Santander. Its strategic partnerships with major financial institutions such as BlackRock, BNP Paribas, Caceis, and SimCorp enable thousands of users to access Clarity AI’s advanced data analytics capabilities seamlessly through their regular investment platforms. ecolytiq, a certified B Corporation, has been instrumental in leveraging payment data to create a more sustainable banking experience. Its product suite enhances banking apps with features that help users understand and reduce their environmental impact, making it a valuable addition to Clarity AI’s offerings. In conclusion, Clarity AI's acquisition of ecolytiq represents a significant step in the company's mission to promote sustainability across various sectors. The combination of Clarity AI's institutional strength and ecolytiq's consumer engagement expertise, along with the support of Visa, positions the company to drive meaningful changes in how financial decisions contribute to a greener future. This acquisition not only broadens Clarity AI's market presence but also reinforces its commitment to innovation and sustainability leadership.