Google to Discontinue Android Instant Apps Due to Low Usage and Engagement
Google has announced plans to discontinue Android Instant Apps later this year due to low usage. Introduced in 2017, Android Instant Apps allowed developers to create mini versions of their applications that users could try out immediately from a link, without the need for a full installation. This feature aimed to simplify user navigation and provide developers with additional avenues to attract new audiences. The decision was first reported by Android Authority after developer Leon Omelan noticed a warning about the change in Android Studio. A Google spokesperson, Nia Carter, confirmed the move to The Verge, citing insufficient user engagement and adoption. "Usage and engagement of Instant Apps have been low," Carter explained. "Developers are now leveraging other tools for app discovery, such as AI-powered app highlights and simultaneous app installs. This change allows us to invest more in the tools that are working well for developers and help direct users to full app downloads to foster deeper engagement." The shift signals Google's ongoing commitment to enhancing user experiences and developer productivity through more effective and widely used technologies. Despite the initial promise of Instant Apps, the feature did not gain the traction necessary to justify continued support. By focusing on alternative methods of app discovery, Google aims to improve user interaction and app usage across the Android platform.
