Casio’s Huggable AI Robot Moflin Launches in US with $429 Price Tag

Casio’s stress-relieving robotic pet, Moflin, is now making its way to the United States, following strong sales in Japan. First unveiled nearly a year ago, the fluffy, hamster-like robot is now available for preorder through Casio’s U.S. website in gold or silver finishes. Priced at $429, Moflin is designed to offer comfort and emotional support through its soft, cuddly appearance and gentle interactions. Unlike Sony’s Aibo, which can walk and explore its environment, Moflin is stationary and lacks mobility. Its movements are limited to its head, which can swivel side to side and tilt up and down—actions used to simulate emotions and expressions of affection. The robot is meant to be held and petted, providing a calming presence and a sense of quiet reassurance. Moflin is equipped with voice recognition and touch sensors hidden beneath its plush fur, allowing it to identify individuals by their voice and respond to physical interaction. Using AI, the robot learns from these interactions and gradually develops a unique personality over time. Depending on how it’s treated, Moflin can become energetic and cheerful, making playful sounds and movements, or it can grow quiet, shy, and reserved if neglected. One of the most distinctive aspects of Moflin is its lack of a reset function. Once a personality forms, there’s no way to start over—mirroring the responsibility of caring for a real pet. This design choice underscores Casio’s intention to create a meaningful, long-term bond between user and robot. While Moflin is not a high-tech companion capable of complex tasks, its subtle behaviors and evolving responses are meant to foster emotional connection. It emits soft, evolving sounds that grow more expressive over time, enhancing the sense of a developing relationship. Despite its limited functionality, Moflin’s appeal lies in its soothing design and the emotional comfort it promises. With growing interest in AI-powered companions for mental wellness, Casio’s latest product targets consumers seeking a low-maintenance, emotionally engaging alternative to traditional pets.