Semrush Launches AI Visibility Index to Help Enterprises Win in the AI Search Era

AI search is transforming the way brands are discovered, disrupting decades-old digital marketing principles and reshaping how consumers interact with businesses. In response, Semrush Enterprise has launched the AI Visibility Index, a groundbreaking benchmark that measures brand performance across AI-powered platforms like ChatGPT and Google AI Mode. Designed for enterprise marketers, the index offers a data-driven playbook to succeed in the new era of AI-driven discovery. “AI search is likely the biggest shift in digital marketing since Google’s founding in 1998,” said Andrew Warden, CMO of Semrush. “Visibility, brand discovery, and traffic are no longer determined by traditional SEO alone. Now, trust, authority, and consistency are critical. We built the AI Visibility Index using over 2,500 real-world prompts across ChatGPT and Google AI Mode, giving marketers a clear picture of who’s winning, why, and how they can replicate that success.” The index is powered by data from Semrush Enterprise’s AI Optimization tool and evaluates brand performance across five major industries: Finance, Digital Tech, Business, Fashion, and Consumer Electronics. It provides a transparent, actionable assessment of which brands are dominating AI search results—and the strategies behind their success. The report identifies two distinct battles marketers now face in the AI era: First, brands must earn a spot as a trusted source in AI responses. But being cited isn’t enough—AI models often choose one source over others, even when multiple are relevant. Second, brands must ensure they’re consistently visible across multiple AI platforms and interactions, as repetition strengthens credibility and increases the odds of being selected. The key to winning both battles? Consistency in content quality, authoritative sourcing, and strategic repetition across trusted channels. Key findings from the 2025 AI Visibility Index reveal that brands with strong domain authority, well-structured content, and frequent appearances across reputable platforms are outperforming competitors. These companies are not only cited more often but also receive higher user engagement in AI conversations. The report goes beyond identifying top performers by dissecting the specific tactics that drive success—such as optimizing for semantic relevance, using structured data, and maintaining a strong presence on high-trust websites. These insights empower marketers to turn AI visibility into a measurable competitive advantage. To help organizations get ahead in this fast-evolving landscape, the full AI Visibility Index is available at no cost at ai-visibility-index.semrush.com. It includes detailed industry benchmarks, real-world case studies, and practical recommendations for optimizing content and strategy. As AI search traffic is projected to surpass traditional search by 2028, the ability to secure visibility in AI platforms will be essential for long-term brand growth. Semrush’s new index provides the clarity and direction enterprise marketers need to thrive in this new reality. Semrush is a leading global SaaS platform that helps businesses manage their online visibility through SEO, advertising, content, social media, and competitive intelligence tools. Headquartered in Boston, Semrush operates offices in Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Munich, Limassol, Prague, and Warsaw.