How Invideo AI is Revolutionizing UGC Product Ads with Speed, Cost Savings, and High-Performance Results

Invideo AI has introduced a tool for generating user-generated content (UGC) product ads, offering brands a faster and more cost-effective alternative to traditional methods. Before AI video generators, brands relied on UGC created by human influencers, often through platforms like Fiverr or Upwork, where creators would film product reviews or demonstrations. These videos typically took 4–14 days to produce and cost up to $200 each, with additional delays from product shipping and multiple revisions. Now, AI tools streamline this process, enabling brands to create realistic UGC-style videos without hiring external talent. A winning UGC ad follows a proven formula: Hook → Problem → Product → Proof → CTA (Call to Action). It must engage viewers, highlight a problem, present the product as a solution, provide evidence of its value, and prompt immediate action. While the structure remains consistent, AI enhances efficiency by automating production. For example, Invideo AI’s UGC video generator allows users to create ads in under 10 minutes, compared to the 7 days required for human-made videos. A recent test showed an AI-generated ad costing $100 versus $1,500 for a traditional version, with similar performance metrics. To create a UGC ad with Invideo AI, users access the platform’s UGC video generator tool. Options include using a custom AI clone (requiring 60 seconds of video input), licensed human actors from the Invideo marketplace, or virtual AI-generated avatars. The process involves selecting an actor, adding product details, and describing the ad’s vision. For instance, a user might input a prompt like “A high-end perfume bottle. It smells great, perfect for any occasion” to guide the AI. Once parameters are set, the tool generates a video featuring the selected actor demonstrating the product. The platform supports customization, including adding product images, choosing video styles, and generating content in multiple languages. After creation, users can adjust the target platform, audience, and background music. The final output is ready for upload to TikTok, Instagram, Amazon, or e-commerce sites like Shopify or Etsy. This approach eliminates logistical challenges like coordinating with influencers or shipping products. Invideo AI offers tiered pricing plans. The Free plan includes 10 video minutes, 1 AI credit, and limited exports. The Plus plan costs $35/month, providing 50 minutes of video generation, 10 credits, and features like 2 express avatars. The Max plan at $60/month offers 200 minutes, 40 credits, and expanded tools. The Generative plan at $120/month includes 100 credits, 200 minutes, and advanced capabilities for larger campaigns. For teams, the Team plan at $999/month provides 1,000 credits, 2,000 minutes, and 4 TB of storage. All plans allow unlimited exports, with optional add-ons like “Boosts” for extra credits. Potential use cases span diverse product categories, from fashion and electronics to food and accessories. The tool’s flexibility enables brands to experiment with different ad variations, adapting content to platform-specific preferences. By leveraging AI, marketers can reduce costs, accelerate production, and test multiple versions quickly, relying on data-driven insights to refine strategies. This shift underscores the growing role of generative AI in reshaping content creation for e-commerce and digital marketing.