Lemonade Launches Tech-Driven Car Insurance in Indiana, Expanding U.S. Footprint

Lemonade Continues U.S. Expansion With Launch of Car Insurance in Indiana NEW YORK & INDIANAPOLIS--(BUSINESS WIRE)--Lemonade (NYSE: LMND), a digital insurance company known for its AI and commitment to social impact, has announced the launch of Lemonade Car insurance in Indiana. This move extends the company’s reach across the United States, making its suite of modern insurance products available to drivers in a market that spends an estimated $5 billion annually on car insurance. Daniel Schreiber, co-founder and CEO of Lemonade, stated, “Car insurance hasn’t kept pace with the evolving driving habits of today. With Lemonade Car, we are leveraging technology to make coverage more equitable, straightforward, and intelligent. Our expansion into Indiana is a strategic milestone and a natural progression for us. Now, with our full suite of products available in the state, we can offer bundled pricing and advanced insurance solutions tailored for tech-savvy Hoosiers.” The launch in Indiana follows the company's recent entry into Colorado, part of a series of state rollouts planned for 2025. Currently, Lemonade Car is available in states representing roughly 42% of the U.S. car insurance market. Lemonade’s existing customer base in Indiana already accounts for hundreds of millions in annual premiums, positioning the company well for further growth. In its most recent quarterly results and at Investor Day, Lemonade highlighted the rapid growth of its car insurance segment. Q1 2025 marked the first quarter where the sequential in-force premium (IFP) growth of Lemonade Car surpassed that of the company's other insurance lines, demonstrating its strong market momentum and strategic importance. To better understand the changing landscape of driving habits and the implications for car insurance, particularly among Generation Z, Lemonade has published a research report titled, “The Gen Z Driving Shift You Didn’t See Coming.” This study provides valuable insights into how young drivers are influencing the industry. Additionally, Lemonade has developed a comprehensive guide to help Indiana drivers navigate their insurance options. The guide clarifies mandatory and optional coverages, making it easier for residents to select the right policy. Interested drivers can access the guide and obtain a quote in minutes by visiting lemonade.com/car. Lemonade offers a range of insurance products, including renters, homeowners, car, pet, and life insurance. By replacing traditional brokers and bureaucratic processes with bots and machine learning, the company aims to deliver a frictionless, paperless experience. As a Certified B-Corp, Lemonade also supports social causes by donating unused premiums to community-selected nonprofits through its annual Giveback program. Lemonade is currently available in the United States, Germany, the Netherlands, France, and the UK, with ongoing plans for global expansion. The company's focus on innovation and customer-centric solutions continues to drive its growth and influence in the insurance industry.