StructuredWeb Named Leader in Forrester Wave for Partner Marketing Automation, Achieving Top Scores in 11 Criteria

StructuredWeb, a leading provider of AI-first partner marketing automation (PMA) platforms for global enterprises, has been named a Leader in the Forrester Wave™: Partner Marketing Automation Platforms, Q2 2025 report. The company received the highest possible score (5 out of 5) in 11 key criteria, including Artificial Intelligence, Awareness/Syndication Management, Concierge Services/Services Marketplace, Customization, Localization & Personalization, Intuitive Guided Experiences/Workflow Automation, Partner and Customer Insights/Data Management, Marketing Management to partners and through partners, Innovation, Roadmap, and Pricing Flexibility and Transparency. According to Forrester, StructuredWeb stands out as the only vendor exclusively focused on B2B partner marketing automation. The report highlights the company's strategic commitment to AI innovation and its 2025 roadmap, which is centered on enhancing the effectiveness of PMA solutions without diverting attention to non-core offerings. Forrester emphasizes that StructuredWeb is particularly well-suited for “well-resourced B2B enterprises and distributors looking for a proven, purpose-built PMAP solution.” Several StructuredWeb customers were interviewed for the report, providing valuable insights into the platform's strengths. Customers consistently praised the company's AI innovation, partner ease of use, ROI tools, and superior customer experience. Meaghan Moore, Vice President of Global Partner Marketing at ServiceNow, noted, “StructuredWeb is pushing boundaries with ServiceNow, enabling us to break glass and redefine what’s possible in partner marketing. Their forward-thinking platform accelerates execution, personalization, and scale—helping us not just keep pace with change, but lead it. This recognition is a well-deserved validation of their bold innovation and impact.” Daniel Nissan, Founder and CEO of StructuredWeb, expressed his satisfaction with the recognition. "We have devoted our attention and resources over the past 10 years to build the most comprehensive solution for enterprise channel marketers, helping them to serve their diverse partners globally," he said. "I believe being named a Leader in this Forrester Wave is a powerful endorsement of our strategy, platform, and customer success. Channel sales have reached a critical turning point where AI is transforming how vendors and partners collaborate to drive demand and build pipelines. We are well-positioned to redefine the future of intelligent channel sales and marketing enablement—ensuring that great products succeed by clearly communicating their value to end customers through advanced, AI-driven marketing." This recognition coincides with a period of exceptional growth and momentum for StructuredWeb. The company recently secured a $30 million majority investment from Invictus Growth Partners and has experienced over 50% compound annual growth over the past three years. StructuredWeb now supports automated partner marketing for more than 100,000 global channel partners, facilitating over $100 billion in annual channel sales across Fortune 100 and 500 enterprises. StructuredWeb's AI-first platform, launched in 2023, automates every aspect of the marketing lifecycle, from content creation to campaign execution. This revolutionary approach helps enterprises personalize messaging at scale, reduce operational costs, increase partner participation, and accelerate demand generation. The platform includes advanced features such as Smart Journeys, which guide partners through optimal marketing workflows, and multi-tiered partner engagement tools, which facilitate deeper and more effective collaboration within the channel ecosystem. The Forrester Wave™ report is one of the industry's most comprehensive and objective assessments of vendor capabilities and strategies. It aids B2B enterprises in selecting the right solutions for their scalable, AI-enhanced partner marketing automation needs. By recognizing StructuredWeb as a leader, Forrester affirms the company's commitment to delivering top-tier PMA solutions and its vision for the future of channel marketing. Industry experts commend StructuredWeb’s approach, noting that the company's focus on AI-first innovation and strategic alignment with the evolving needs of B2B enterprises positions it strongly in the market. The company’s robust customer base and track record of success further validate its leadership. StructuredWeb, with its extensive experience and cutting-edge technology, is poised to continue driving significant advancements in the PMA space, ensuring that businesses can effectively harness AI to optimize their marketing efforts and achieve sustainable growth.