MadTech Launches MadConnect: An Intelligent Infrastructure Layer for Seamless AI Agent Operations in Marketing and Advertising

MadTech, a leading technology company, has launched MadConnect for Agentic Marketing and Advertising, a groundbreaking solution designed to bridge the gap between various AdTech and MarTech platforms using artificial intelligence (AI) agents. This intelligent infrastructure layer supports multiple large language models (LLMs) such as Amazon Bedrock, OpenAI, and Google Gemini, transforming them into capable agents that can perform real-time marketing tasks, synchronize audiences, optimize media spending, and generate valuable insights securely and efficiently. The launch of MadConnect comes at a crucial juncture in the evolution of marketing technology. Many enterprises currently use a diverse range of up to 120 different platforms, leading to significant integration challenges and operational inefficiencies. These issues often result in data silos, which hinder the ability to leverage the full potential of each tool. MadTech's new solution addresses this problem by providing a unified and agile infrastructure that facilitates seamless interaction among AI agents across various platforms, thereby streamlining workflows and enhancing campaign effectiveness without the need for resource-intensive custom integrations. MadConnect's architecture is modern and designed to handle the demands of agentic marketing. It integrates natively with prominent platforms like Salesforce, Meta, Adobe, The Trade Desk, and DV360, making it a comprehensive solution for AI-driven marketing operations. This integration ensures that all aspects of a marketing campaign, from audience analysis to media buying, can be executed with precision and speed. The system also prioritizes security, allowing data to remain protected and accessible where it resides, whether in motion or at rest. One of the key features of MadConnect is its support for Model-Context Protocols (MCPs), which enable AI agents to work autonomously and efficiently across different tech stacks. This capability significantly reduces the manual coordination required for marketing campaigns, allowing marketers to focus more on creative and strategic aspects of their work. MadConnect empowers businesses to turn their fragmented technology stack into a cohesive and powerful toolset, driving better return on investment (ROI) and operational efficiency. The shift toward agentic AI in marketing is driven by the growing need for performance, agility, and automation. The traditional SaaS-based dashboard interfaces are giving way to more intuitive natural language interfaces. Meanwhile, the underlying architecture is moving from data pipelines to zero-transfer systems, which are more secure and efficient. MadTech's CEO, Bob Walczak, emphasized that MadConnect's modern architecture sets it apart from legacy solutions, which fail to meet the current demands of scaling AI in marketing operations. He stated, "MadConnect was purpose-built for platform-to-platform connectivity, and we’ve made it AI-native. Legacy players don’t have the modern architecture required to power agentic marketing, at scale. Now, organizations can focus on agentic innovation, not building infrastructure." Industry experts are lauding the launch of MadConnect. Karsten Weide, Chief Analyst at W Media Research, highlighted its significance by saying, "Agentic AI represents a seismic shift in how marketing gets done, less manual coordination, more intelligent execution. What MadTech has built with MadConnect is not just timely, it’s foundational. For the first time, we have an infrastructure layer that allows AI agents to work fluidly across the fragmented marketing stack, turning disconnected tools into coordinated action. This is how AI becomes operational in the enterprise, not by replacing marketers, but by removing the operational drag that limits them.” MadConnect is available to select customers, with existing MadConnect users able to join a waitlist via their sales representatives. New customers interested in MadTech's offerings can reach out to the company for more information or to sign up. MadTech, founded in 2022, has quickly established itself as a trusted partner to global brands, agencies, publishers, and platforms by focusing on automating data connectivity. Their mission is to enable businesses to innovate rather than struggle with the complexities of integrating multiple technologies. In summary, MadTech's MadConnect for Agentic Marketing and Advertising is a pioneering solution that addresses the critical need for seamless integration and operational efficiency in the highly fragmented AdTech and MarTech landscape. By leveraging AI agents and modern architecture, it enhances the performance and agility of marketing operations, making it a cornerstone for future innovations in the sector. Industry insiders view MadConnect as a game-changer, positioning MadTech as a leader in the emerging field of agentic marketing infrastructure.