TRUE Appoints New CEO to Drive AI Innovation and Scale in Mortgage Lending Automation

TRUE Announces Leadership Transition to Accelerate Growth and Innovation NEW YORK--(BUSINESS WIRE)--TRUE, a pioneering company in intelligent automation and decision-making software for the mortgage industry, has appointed Steve Butler as its new Chief Executive Officer. Company founder Dr. Ari Gross will transition to the roles of Chairman and Chief Innovation Officer. This move underscores TRUE’s commitment to staying ahead in the rapidly evolving landscape of financial services and mortgage automation. “The combination of Steve’s extensive experience and the company’s robust foundation in AI and innovation positions us for significant success," said Dr. Gross. "His leadership and focus on operational excellence will be instrumental as we continue to grow and evolve.” The leadership change reflects TRUE’s transformation into a leading enterprise software provider, catering to some of the largest and most complex lenders and insurers. The company's board and leadership team unanimously support this transition, recognizing it as the ideal structure to align with the technological shifts driving the industry forward. Steve Butler boasts a distinguished career in scaling enterprise software businesses, with leadership roles in both public and private companies across fintech and B2B SaaS sectors. His operational expertise and execution-focused approach make him particularly well-suited to guide TRUE's next phase of expansion, as more and more lenders look to modernize their loan operations through advanced automation and dependable data. “Artificial intelligence is progressing at an unprecedented rate,” Butler noted. “Today’s cutting-edge solutions can quickly become outdated. We must continue to innovate rapidly and frequently to stay ahead. Our new organizational structure is designed to ensure we can execute with speed, scale, and precision.” Dr. Gross, a recognized innovator in AI-driven automated document intelligence and decision-making, will now concentrate on advancing TRUE’s AI strategy and accelerating research and development efforts. This includes the integration of the latest generative AI (GenAI) technology into the company's intelligent automation solutions. “This shift enables me to focus entirely on what I am passionate about—expanding the frontiers of AI-based automation,” explained Dr. Gross. “Whether it’s ensuring the integrity of data or enabling real-time, seamless decision-making, we are tackling the most challenging issues in lending with unmatched speed and effectiveness. Steve’s experience and leadership will complement our drive for innovation.” As the company builds on its expanding momentum and enhances its product capabilities, TRUE is poised to lead the next wave of AI-driven transformation in mortgage lending. Every day, lenders across the industry rely on TRUE to boost their revenue, mitigate risks, and provide an unparalleled customer experience through rapid data processing and accelerated decision-making. For more information about TRUE, visit their website at: https://www.true.ai About TRUE TRUE is a software solutions company and AI lab that empowers lenders to leverage the power of artificial intelligence for efficient data processing and quick lending decisions. Since 2017, TRUE has set the industry standard for intelligent lending technology, delivering results that offer a genuine competitive edge. The company's innovative tools are used daily by lenders to enhance their financial performance and customer satisfaction.