Longview Strategies and Nowspeed Team Up to Launch GEO Authority Builder, Enhancing AI Search Credibility for Brands

BOSTON -- Longview Strategies, a strategic communications firm focused on enhancing visibility and trust, has teamed up with Nowspeed, a leading digital marketing agency, to introduce the GEO Authority Builder. This innovative service aims to help companies boost their presence and credibility in the rapidly evolving landscape of generative AI search results. Generative search platforms such as ChatGPT, Perplexity, and Google’s AI Overviews are increasingly becoming the primary gateway to online information. As a result, Generative Engine Optimization (GEO) is gaining prominence over traditional Search Engine Optimization (SEO). In this new era, brand visibility hinges on how and whether AI algorithms cite, summarize, and trust the available content. Evan Zall, President of Longview Strategies, emphasized that "GEO is fundamentally about building trust and credibility. Companies need to focus on a strategic mix of credible media exposure and high-quality digital content that effectively communicates their value. Search engines are becoming more sophisticated, and our long-term perspective helps clients stay ahead of these changes." The GEO Authority Builder leverages Longview’s proficiency in earned media and brand trust alongside Nowspeed’s expertise in performance-driven digital marketing. Key features of the service include: Strategic Content Development: Crafting credible media exposure and proprietary digital content that resonates with both human readers and AI algorithms. Optimization for AI: Techniques and strategies to ensure that content is optimized for citation and summary by AI search engines. Measurable Impact: Providing metrics and insights to track the effectiveness of GEO efforts and adjust strategies accordingly. David Reske, CEO of Nowspeed, added, "For years, businesses have tailored their content to fit Google's algorithms. The rules have shifted, and the GEO Authority Builder equips brands to excel in an environment where AI dictates what content is displayed and what is overlooked. Our partnership is dedicated to helping clients navigate and lead in this new digital landscape." The collaboration between Longview and Nowspeed is underpinned by a shared commitment to keeping clients ahead of the curve. Longview’s adaptive and strategic communications approach ensures that brands are not only visible but also trusted and recognized as leaders. Nowspeed’s technical savvy guarantees that these strategies are measurable, scalable, and swiftly implemented. To assist organizations in their transition to GEO, Longview and Nowspeed are offering a complimentary GEO Visibility Audit. This audit provides a comprehensive overview of a brand’s current standing in the generative search ecosystem and outlines actionable steps to improve visibility and credibility. For more details and to request a free GEO Visibility Audit, visit longviewstrategies.com/communications/free-geo-audit or nowspeed.com/geo-ai-services.