Entrata Launches AI-Powered Platforms at Summit 2025, Advancing Autonomous Property Management

LEHI, Utah — This week, Entrata, the leading AI-powered operating system for the multifamily industry, hosted its annual conference, Entrata Summit, at the Hyatt Regency in downtown Salt Lake City. The 2025 event gathered multifamily operators, technology innovators, and industry leaders to shape the future of residential real estate. At the heart of the summit was a major announcement: significant advancements to Homebody RXP, the company’s Resident Experience Platform, alongside the official debut of a new AI-driven Operations platform. The upgrades to Homebody RXP enhance its ability to deliver personalized, real-time resident interactions through advanced AI automation. Features now include predictive maintenance alerts, dynamic lease renewal offers, and AI-powered concierge services that anticipate resident needs before they’re voiced. These capabilities are designed to improve resident satisfaction, reduce turnover, and increase operational efficiency across properties. The new Operations platform marks a major leap toward Entrata’s vision of Autonomous Property Management™. Built on a unified AI core, the platform automates complex workflows such as rent collection, maintenance dispatch, lease administration, and compliance tracking. It leverages machine learning to analyze historical data, forecast demand, and recommend optimal actions—enabling property teams to shift from reactive tasks to strategic decision-making. Entrata also introduced new integrations with smart home ecosystems, third-party service providers, and financial systems, creating a seamless, end-to-end management experience. The company emphasized that all AI features are designed with privacy, transparency, and human oversight in mind, ensuring trust and compliance. Executives highlighted that the platform’s real-world impact is already evident, with early adopters reporting up to a 30% reduction in administrative workload and a 20% improvement in resident retention. As the multifamily sector faces rising labor costs and evolving resident expectations, Entrata’s AI-driven tools are positioned to redefine how properties are managed. The summit also featured keynote sessions on the future of work in real estate, the role of AI in sustainability, and the cultural transformation required to scale intelligent systems. Industry leaders agreed that the era of autonomous property management is no longer a distant vision—it’s actively being built today.