Logitech G Unveils Major Gaming Innovations at PLAY 2025, Launching New Gear, AI Streaming Tools, and McLaren Racing Collaboration

Logitech G unveiled a major lineup of new products and innovations at Logitech G PLAY 2025, a global livestreamed event held in Shanghai, Madrid, and online. The company showcased its most advanced portfolio to date, featuring breakthroughs across PC and console gaming, sim racing, esports, and streaming tools, supported by strategic partnerships with McLaren Racing and NVIDIA. Ujesh Desai, vice president and general manager of Logitech G, emphasized the company’s commitment to enhancing the gaming experience for all players. “Gaming is a passion shared by more than three billion people worldwide,” Desai said. “Our mission is to make every moment better—whether you’re competing, streaming, racing, questing, or just hanging out with friends—by delivering precision, performance, and personalization.” Key highlights from the event include: Sim Racing: McLaren Racing Collaboration and RS Expansion Logitech G introduced two new modular sim racing products designed for precision, durability, and customization. The expansion of the Racing Series lineup supports racers of all skill levels. In collaboration with McLaren Racing, the company launched the McLaren Racing Collection—a premium line of sim racing gear inspired by the iconic motorsport team’s legacy. The collection combines championship-level realism, comfort, and style. PRO Series: New Gear Built with Esports Pros Designed with input from top esports athletes, Logitech G unveiled two new gaming mice tailored for elite performance, offering enhanced responsiveness and ergonomic design for competitive play. Streamlabs: AI-Powered Streaming and Game Control Streamlabs introduced the industry’s first AI Streaming Agent, powered by Streamlabs AI and NVIDIA ACE technology. The AI agent functions as a live co-host, producer, and tech assistant, enabling real-time scene switching, automated highlight clips, and troubleshooting. Streamers can also opt for a lifelike virtual avatar using NVIDIA’s Audio2Face. The Streamlabs AI SDK is now available to developers, allowing them to build interactive overlays and tools. Software Experiences: Logitech G HUB Games The updated G HUB software now includes a new Games feature that centralizes game management across platforms like Steam, Xbox Cloud Gaming, and the Epic Games Store. It also offers community-driven presets and integrations with G technologies such as LIGHTSYNC lighting and TRUEFORCE haptics. PC Gaming: Expanded G Series and New Low-Profile Keyboard The Logitech G321 LIGHTSPEED Wireless Gaming Headset delivers high-performance audio, all-day comfort, and ultra-low latency wireless via LIGHTSPEED technology. It features plush memory foam padding, breathable ear cups, and a flip-to-mute mic. The Logitech G515 RAPID TKL is the brand’s most advanced low-profile keyboard at just 22mm thick. It features magnetic analog switches, rapid trigger technology, and KEYCONTROL for actuation as low as 0.1mm, offering lightning-fast response. The keyboard includes a stainless steel top plate, double-shot PBT keycaps, and pre-lubed switches for smooth typing. Console Gaming: New A20 X Headset The Logitech G A20 X Wireless Gaming Headset is designed for next-gen console players. With PLAYSYNC AUDIO technology, it allows seamless switching between two consoles and mobile devices. It features PRO-G audio drivers, 48 kHz mic, LIGHTSYNC lighting, Bluetooth, and onboard DSP with customizable audio profiles. Built with post-consumer recycled materials, it’s lightweight, breathable, and ideal for long gaming sessions. All products are available for preorder on logitechg.com, with retail availability rolling out over the next two quarters. For full details, visit www.logitechg.com/logitechgplay. Logitech G, a brand of Logitech, continues to lead in gaming and creator hardware, delivering innovative, software-enabled solutions that enhance performance and community connection. Founded in 1981, Logitech International is a Swiss company listed on the SIX Swiss Exchange (LOGN) and Nasdaq (LOGI).