Global Consumers Demand Greater AI Transparency and Explainability From Businesses, According to RWS Research

### Abstract: Global Consumers Demand Greater AI Transparency and Explainability From Businesses #### Key Points: - **Consumer Demand for Transparency:** A significant majority of global consumers (over 80%) are calling for businesses to clearly label AI-generated content, including text, images, and video. - **Trust Impact:** 62% of consumers surveyed believe that increased transparency regarding AI-generated content would enhance their trust in a brand. - **Research Scope:** The findings are based on a comprehensive study conducted by RWS, involving 5,000 consumers from around the world. - **Report Name:** The research is part of RWS’s "Unlocked 2025: Riding the AI Shockwave" report, which explores the future of AI in business and its implications for consumer trust and engagement. #### Detailed Summary: In a recent global survey conducted by RWS, a leading provider of technology-driven language and content management solutions, it was found that consumer awareness and concern about AI-generated content are on the rise. The study, titled "Unlocked 2025: Riding the AI Shockwave," involved 5,000 participants from various regions and highlights a growing demand for transparency from businesses regarding the use of AI in content creation. **Consumer Sentiment on AI Transparency:** The survey revealed that over 80% of consumers believe that any content created by AI, whether it be text, images, or videos, should be clearly labeled as such. This demand for transparency is driven by a desire to understand the authenticity and origin of the information they consume. Consumers are increasingly aware of the capabilities of AI and are concerned about the potential for misinformation and ethical issues that may arise from unmarked AI-generated content. **Impact on Brand Trust:** Transparency in AI content labeling is not just a matter of ethical responsibility; it also has a significant impact on consumer trust. According to the research, 62% of the respondents stated that they would have a higher level of trust in a brand if it clearly disclosed the use of AI in its content. This indicates that businesses that are open about their AI practices are likely to build stronger, more loyal customer relationships. **Global Perspective:** The study was conducted across multiple countries, reflecting a global consensus on the need for AI transparency. Consumers from different cultural backgrounds and regions expressed similar sentiments, suggesting that this is a universal concern. The findings underscore the importance of businesses adopting a consistent and clear approach to AI disclosure, regardless of their geographical location. **Business Implications:** For businesses, the implications of these findings are clear. As AI continues to play a larger role in content creation, companies must prioritize transparency to maintain consumer trust. This could involve implementing clear labeling practices, providing detailed explanations of how AI is used in content production, and ensuring that AI-generated content meets the same standards of accuracy and reliability as human-generated content. **Future Outlook:** The "Unlocked 2025: Riding the AI Shockwave" report further explores the future of AI in business, including the potential benefits and challenges. It highlights the need for businesses to not only be transparent but also to invest in AI technologies that are explainable and accountable. This approach is crucial as AI becomes more integrated into various aspects of business operations, from marketing to customer service. **Conclusion:** The research conducted by RWS underscores the growing importance of transparency and explainability in AI-generated content. As consumers become more informed and cautious, businesses must adapt by clearly labeling AI-generated material and providing insights into their AI practices. This proactive approach will help build and maintain consumer trust, which is essential for long-term success in the digital age.