From First Pixel to Gemini-Powered Future: A Decade of Innovation, AI, and Design Evolution

Looking back on 10 generations of Pixel, it’s clear that the journey has been defined by a relentless focus on integrating Google’s best software, hardware, and AI into a seamless, personalized experience. From the very first Pixel launched in 2016, the vision was simple: bring the full power of Google to users in a way that felt intuitive and deeply personal. “From day one, Pixel's mission has been to bring the best of Google to users,” says Peter Prunuske, senior director of product management for Pixel. Over nearly a decade, Pixel has evolved from a single flagship device into a diverse portfolio, including regular models, XL variants, entry-level A-series phones, and innovative foldables like the Pixel 9 Pro Fold. “It’s been a nearly decade-long journey with one central goal: bringing together the best of Google's software, hardware and AI to create the best possible experience for users,” says Shakil Barkat, VP of Devices and Services at Google. The early Pixel devices laid the foundation with standout features like IP67 water resistance and the dual-camera system introduced with the Pixel 4. But the real turning point came with the Pixel 6 generation. This was when Pixel truly began to define itself. The iconic Camera Bar was introduced, giving the devices a distinctive look centered around the camera. The first Pixel Pro model launched, signaling a shift toward premium hardware. Most significantly, the debut of Google Tensor marked a major leap in Pixel’s AI-first strategy. Tensor, Google’s custom-built chip, was designed in close collaboration with Google AI Research. It allowed features like Live Translate to run in real time directly on the device—offering instant voice and text translation without relying on the cloud. “Tensor enabled features like real-time voice translation with Live Translate to really come into their own,” says Shenaz Zack, senior director of product management for Pixel software. “Thanks to the hard work of teams across Google, we were able to offer live translation of both text and speech in real-time running locally on device—something very few could do.” As Tensor evolved, so did Pixel’s capabilities. The Pixel 7 introduced Clear Calling for clearer audio in noisy environments and Photo Unblur to fix shaky or blurry photos. The Pixel 8 brought Best Take, which automatically selects the best shot from a burst, and Magic Editor, which lets users edit photos with simple voice commands. The Pixel 9 series marked another major milestone in design and functionality. All five models—Pixel 9, Pixel 9 Pro, Pixel 9 Pro XL, Pixel 9 Pro Fold, and Pixel 9a—featured a new aesthetic with premium materials, refined finishes, and a reimagined Camera Bar. This generation also introduced Gemini, Google’s advanced AI assistant, built directly into the phone, bringing the ability to answer complex questions, recall past conversations, and assist across tasks—all in real time. Building such a complex product line during the pandemic presented major challenges. “Smartphones in general are some of the most complex consumer electronic devices you can make,” says Dave Sander, VP of Operations. “You have to have teams of engineers and program managers monitoring production on a daily basis. You’ve got to make sure your parts are where they need to be. It’s an extraordinarily complex operation.” With travel restrictions in place, the Global Operations team had to adapt, using remote collaboration and new monitoring systems to keep production on track. Today, the Pixel line stands as a testament to Google’s ability to innovate at the intersection of hardware and AI. As Sundar Pichai said back in 2016, “No matter where you are, or what you’re doing, you can have the best of Google by your side.” That promise is now more powerful than ever—with Gemini in your pocket, AI at your fingertips, and the full might of Google’s ecosystem built right into every Pixel.