BARR Advisory and PSF Launch Public Sector Ready: A Comprehensive Market Acceleration Solution for Tech Providers

BARR Advisory has partnered with Product Special Forces (PSF) to launch Public Sector Ready, the first comprehensive market acceleration solution for technology providers targeting the public sector. This venture aims to help cloud and SaaS innovators achieve rapid and scalable success in the highly regulated federal, state, and local government markets. KANSAS CITY, Mo. -- (BUSINESS WIRE) -- BARR Advisory, a global leader in cybersecurity and compliance solutions, and PSF, a GovTech strategy and execution firm, have combined their expertise to create a solution that addresses the unique challenges of entering and growing in the public sector. Public Sector Ready offers a range of services, from security and compliance readiness to government sales alignment and customer acquisition, ensuring that technology providers are well-prepared for the stringent requirements of government agencies. "Breaking into the public sector can be a daunting task, even for the most innovative cloud providers," said Jason Glanville, co-founder and managing partner at PSF. "Our partnership with BARR Advisory brings together deep expertise in security, compliance, product development, and execution, providing a pathway for trust, entry, adoption, and enterprise-scale growth in the government market." The Public Sector Ready program supports cloud service providers (CSPs) at every stage of their journey to partner with government entities, including: Security and Compliance Readiness: Ensuring that companies meet the necessary cybersecurity and regulatory standards. Government Sales Alignment: Helping firms align their sales strategies with the specific needs and processes of government agencies. Customer Acquisition: Guiding CSPs in effectively acquiring and retaining government clients. Additionally, the partnership offers solutions for Third Party Assessment Organizations (3PAOs) looking to certify CSPs. It closes the gap between security and go-to-market ambitions, enabling auditing firms to attract more clients seeking to enter the public sector market. These solutions include: Compliance Readiness Assistance: Helping 3PAOs guide prospects through each phase of the compliance journey, from initial assessment to final authorization. Strategic Support: Positioning 3PAOs as trusted advisors rather than just auditors, enhancing their value proposition and client retention. "This partnership allows us to meet organizations where they are and provide tailored solutions to accelerate growth," said Aaron Hamlin, practice leader of cybersecurity consulting at BARR Advisory. "Many CSPs are eager to pursue public sector opportunities but require thorough preparation to navigate the complex government audit process. Public Sector Ready equips businesses with the security, strategy, and support needed to confidently enter and scale in the public sector market." To learn more about how BARR Advisory assists organizations in scaling through cybersecurity and compliance, visit barradvisory.com. For insights into how PSF bridges the gap between product development and public sector success, explore productspecialforces.com. About BARR Advisory BARR Advisory is a specialist in security and compliance solutions for organizations handling high-value data in regulated industries such as healthcare, financial services, and government. Trusted by some of the world's fastest-growing cloud-based companies, BARR simplifies compliance across various regulatory and customer requirements. Their consulting services cover a wide range of needs, including: Cybersecurity assessments and strategy Risk management and mitigation Regulatory compliance, including FedRAMP, HIPAA, and SOC 2 About Product Special Forces (PSF) Product Special Forces (PSF) supports tech companies in thriving within the public sector by aligning their engineering, compliance, acquisition, and go-to-market strategies with the complexities of government operations. They assist firms from early-stage SaaS to AI, health tech, and enterprise platforms, navigating intricate frameworks and regulatory overlays to achieve mission-critical adoption, funding, and sustained market growth. PSF’s offerings address: Product-market fit in government environments Regulatory compliance and certification Go-to-market strategy and execution Technical and operational alignment with government processes This collaboration between BARR Advisory and PSF marks a significant step in facilitating the entry and expansion of tech providers in the public sector, thereby enhancing the digital transformation of government services.