NIQ Teams Up with WeArisma to Measure Creator Marketing Impact on Sales

NIQ has announced a global partnership with WeArisma to measure the impact of creator marketing on sales and brand perception. This collaboration marks the first initiative of its kind to assess the influence of creator marketing on financial outcomes using WeArisma’s leading data on influencer marketing. LOS ANGELES--(BUSINESS WIRE)--NIQ, a prominent company in consumer insights, has unveiled a strategic global alliance with WeArisma, a renowned platform that measures and optimizes creator marketing for brands and agencies. Through this groundbreaking partnership, advertisers worldwide will gain a deeper understanding of how paid and organic creator marketing affects the entire marketing funnel, including sales performance. The new measurement framework will enable marketers to adopt a more results-driven approach, allowing both local and international brands to maximize the return on their investments in the creator economy. This announcement is official in its original language. Translations are provided for reference only and should be compared with the original text, which is legally binding. Media Contact: Patricia Ratulangi Patricia.Ratulangi@nielseniq.com More News From NIQ: Summary: NielsenIQ Reveals Global Health and Wellness Trends for 2025 CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) has launched its "Global State of Health & Wellness 2025: Navigating the Shift from Health Trends to Lifestyle Choices." This report, the first of its kind from NIQ, explores emerging consumer behaviors related to health and wellness. The announcement is official in the original language. Translations are for reference only and should be verified against the original text. Summary: Mohit Kapoor, Chief Technology Officer of NielsenIQ, Named Executive of the Year at Global Tech & AI Awards CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) proudly announces that Mohit Kapoor, its Chief Technology Officer, has been named Executive of the Year at the inaugural Global Tech & AI Awards. This recognition honors his exceptional leadership and visionary contributions to the technology industry, particularly in driving AI-driven consumer insights. "I am deeply honored to receive the Executive of the Year award at the Global Tech & AI Awards," said Mohit Kapoor. "This achievement is a testament to the hard work and dedication of our entire team at NIQ as we continue to innovate and transform the landscape of consumer data analytics." Summary: NielsenIQ Expands NIQ Product Insights to Help Retailers and Brands Navigate Global Price Challenges CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ), a leader in consumer information, has announced the global expansion of NIQ Product Insights (NPI). This advanced solution provides consumer goods and retail companies with a comprehensive catalog of specific product attributes such as dietary, sustainability, and clean label features that consumers seek when shopping. The announcement is official in the original language. Translations are for reference only and should be compared with the original text. For more information and the complete newsroom content, visit the NIQ website.