Snap has launched a standalone Lens Studio iOS app and web tool, making it easier for everyone to create augmented reality (AR) Lenses using text prompts and simple editing tools. The announcement, made on Wednesday, marks a significant shift in Snap's approach to AR development, previously restricted to a desktop application for professional developers. With the new Lens Studio app, users can generate their own AI effects, add their Bitmoji to scenes, and explore trending templates to craft personalized Lenses. These features are aimed at democratizing AR creation, allowing people of all skill levels to participate. “With our new experimental tools, it’s now easier than ever to create, publish, and play with Snapchat Lenses made by you,” Snap stated in a blog post. “Generate AI effects, add your dancing Bitmoji, and express yourself with Lenses that capture your mood or share an inside joke—whether you’re on the go or near your computer.” Although Snap already boasts an ecosystem of over 400,000 professional AR developers, the company aims to expand this community by attracting beginners and hobbyists with these simplified tools. This move aligns with Snap's leadership in the AR space, a position it earned through early adoption of AR filters and Lenses. Despite some industry setbacks, such as Meta’s decision to discontinue its Spark AR platform last year—a move that frustrated many creators—Snap remains steadfast in its commitment to AR innovation. The launch of these user-friendly tools demonstrates Snap's dedication to making AR more accessible, while simultaneously enhancing its offerings for seasoned professionals. Yesterday, the company introduced advanced tools for building Bitmoji games within Lens Studio. These updates include a turn-based system for interactive gameplay, a customizable Character Controller to support various game mechanics, and other enhancements. By providing both beginner-friendly and advanced tools, Snap is not only broadening the AR developer base but also ensuring that creators at every level have the means to unleash their creativity. This dual strategy positions Snap as a driving force in the AR landscape, fostering a vibrant and inclusive community around its innovative technology.