NVIDIA AI Revolutionizes Retail and CPG Operations: From 3D Digital Twins to Supply Chain Efficiency

AI is revolutionizing the retail and consumer packaged goods (CPG) industries, significantly boosting revenue and cutting operational costs. During the NVIDIA GTC Paris at VivaTech, industry leaders from L'Oréal, LVMH, and Nestlé discussed how they are leveraging NVIDIA's AI and simulation technologies to transform their business operations end-to-end, from design and manufacturing to marketing and delivery. 3D Digital Twins and AI in Marketing and Product Design Nestlé's Collaboration with NVIDIA and Accenture Nestlé, the world’s largest food and beverage company, has partnered with NVIDIA and Accenture to launch an AI-powered in-house service. This service, utilizing digital twins powered by the NVIDIA Omniverse platform, creates precise 3D virtual replicas of products, allowing for efficient and scalable content creation for e-commerce and digital media. By using digital twins, Nestlé can adjust product packaging digitally, avoiding the need for constant physical reshoots. The company aims to convert up to 10,000 products into digital twins within the next two years, spanning global and local brands. LVMH's Wine and Spirits Division with Grip LVMH, the global leader in luxury goods, is also embracing AI and 3D digital twins. Through its wine and spirits division, Moët Hennessy, the company has teamed up with Grip to develop a solution using the NVIDIA Omniverse platform. This solution enables the rapid generation of digital marketing assets and experiences, enhancing the promotion of luxury products and improving content variation production. Capucine Lafarge and Chloé Fournier lead this initiative, which LVMH views as a pioneering method for scaling content creation. L'Oréal's Generative AI and Personalized Shopping L'Oréal, the leading beauty brand, is leveraging the NVIDIA AI Enterprise platform to innovate in marketing and consumer beauty experiences. Anne Machet, global head of content and entertainment at L'Oréal, highlighted that AI's unconstrained thinking opens new creative possibilities. L'Oréal’s generative AI platform, CreAItech, allows marketing teams to produce thousands of unique, brand-consistent images, videos, and text lines for various platforms and global audiences, thereby increasing consumer engagement and conversion rates. Additionally, Noli.com, an AI-powered multi-brand marketplace founded and supported by L'Oréal, is transforming how customers discover and shop for beauty products. Noli’s AI Beauty Matchmaker uses L'Oréal’s extensive beauty science and consumer insights to provide users with a detailed BeautyDNA profile and personalized product recommendations. Founder and CEO Amos Susskind noted that Noli aims to simplify the overwhelming process of finding the right beauty products by offering hyper-personalized, explainable suggestions. Rapid Innovation with the NVIDIA Partner Ecosystem NVIDIA’s extensive ecosystem of solution providers is driving rapid innovation in retail and CPG sectors. Monks, a global digital agency, is reshaping AI-driven marketing with its Monks.Flow platform, which accelerates creative workflows using NVIDIA Omniverse, NIM microservices, and Triton Inference Server. Bria, another AI image solutions provider, helps retail giants like Lidl and L'Oréal enhance marketing assets by turning static product images into dynamic advertisements, thanks to NVIDIA’s software development kits and microservices. Physical AI in Supply Chain and Logistics AI’s influence isn’t limited to the digital realm; it’s also transforming warehouse and logistics operations. Four out of five retail companies report that AI has reduced operational costs, with some seeing cuts of at least 10%. Technology providers Lyric, KoiReader Technologies, and Exotec are addressing the complexities of integrating AI into warehouses. Lyric: Uses NVIDIA cuOpt for warehouse network planning and route optimization, collaborating with NVIDIA to expand these capabilities to broader supply chain issues. KoiReader Technologies: Employs NVIDIA Metropolis for computer vision solutions in logistics, supply chain, and manufacturing, enhancing operations with its KoiVision Platform. Exotec: Utilizes NVIDIA CUDA libraries and JetPack SDK for embedded robotic systems in warehouses and distribution centers, improving real-time robotics orchestration, predictive maintenance, and overall efficiency. Impact and Industry Insights The transformation brought about by AI in retail and CPG is significant, with clear benefits in cost reduction, efficiency, and personalized customer experiences. Industry insiders emphasize that these advancements are not just about technology but represent a shift in business strategy, enabling companies to stay competitive and responsive in a fast-changing market. NVIDIA's robust platform and partnerships are pivotal in this evolution, providing the necessary tools and infrastructure to harness AI effectively. NVIDIA, known for its leadership in accelerated computing and AI, continues to expand its reach in the retail and CPG sectors through collaborations with major brands and innovative startups. These efforts underscore NVIDIA's commitment to driving technological advancements that enhance both operational efficiency and consumer satisfaction.