Toast Partners with Topgolf to Enhance Guest Experience with Modern POS Technology

Toast, a leading digital technology platform for the hospitality industry, has signed an agreement with Topgolf, a modern golf entertainment company, to deploy its comprehensive enterprise solutions across all U.S. Topgolf venues. The deal is significant for both companies, marking a strategic move to enhance the overall guest experience and support Topgolf's expanding footprint. Topgolf is famous for its inclusive environment, attracting players of all skill levels with a mix of golf games, food, and beverages. Key to this partnership is the integration of Toast's suite of technologies, which includes point-of-sale (POS) terminals, payments processing, kitchen display systems (KDS), Toast Go® handheld devices, and multi-location management tools. These solutions aim to streamline operations and improve the customer experience through features such as in-bay food and beverage ordering and contactless payments. Rafik Hanna, Senior Vice President of Topgolf Technologies, emphasized the importance of seamless technology in enhancing the player experience. "We're all about taking big swings at Topgolf, and Toast’s existing capabilities combined with its track record of scaling with brands as they grow gave us confidence to make this update," Hanna stated. He highlighted the frictionless hospitality offered by Toast, noting the positive impact it would have on their guests. Kelly Esten, Chief Marketing Officer at Toast, explained the company's approach to serving diverse and high-traffic concepts. "We built Toast from the ground up to manage all kinds of unique and complex food and beverage operations. Topgolf is a prime example of an iconic brand that can significantly benefit from the flexibility of our platform," Esten remarked. She added that Toast is excited to collaborate with Topgolf to create a differentiated and enjoyable hospitality experience, leveraging the strengths of two tech-forward companies. Toast's platform is designed to cover various operational aspects of restaurants, from payments and digital ordering to marketing and team management. By integrating Torch POS and related solutions, Topgolf aims to reduce wait times, improve food quality, and offer a more efficient and engaging experience for its visitors. This partnership is part of Topgolf's broader strategy to innovate and stay ahead in the competitive entertainment and dining market. Toast has a proven history of supporting multi-unit brands, including Caribou Coffee, Choice Hotels, Potbelly Sandwich Shop, Craveworthy Brands, Perkins American Food Co., Nothing Bundt Cakes, Papa Gino's & D'Angelo, and Costa Vida Fresh Mexican Grill. The company's comprehensive suite of tools has helped these businesses streamline their operations, increase revenue, and enhance customer satisfaction. For Topgolf, the implementation of Toast's technology promises to elevate the dining and social aspects of its venues, which are crucial for its appeal. The move comes at a time when Topgolf is experiencing rapid growth, with plans to expand its presence across the United States. The new POS system will allow Topgolf to centralize data management, optimize inventory, and ensure consistent service across its locations, contributing to a cohesive and efficient operation. In addition to improving operational efficiency, Toast's solutions will enable Topgolf to gather valuable analytics on customer behavior and preferences. This data will help the company refine its offerings, tailor promotions, and ultimately, drive greater engagement and loyalty. The Toast Go® handhelds, for instance, will allow staff to process orders directly from the game bays, reducing the time guests spend waiting for food and drinks. The partnership is also expected to enhance the technological landscape of the hospitality industry. Industry experts predict that the integration of advanced POS systems like Toast will set a new standard for service and experience in entertainment-dining complexes. The move underscores the growing importance of technology in optimizing customer interactions and operational processes in the sector. Founded in 2011, Toast has quickly established itself as a key player in the hospitality technology market. Its cloud-based platform offers a wide range of services tailored to the unique needs of restaurants and other foodservice providers. With a focus on innovation and customer support, Toast has been instrumental in helping businesses navigate the challenges of the digital age, from online ordering and delivery to advanced payment solutions. Topgolf, on the other hand, revolutionized the golf industry by making it accessible and fun for everyone. The company operates large indoor-outdoor facilities where guests can enjoy tech-driven golf games, social events, and top-quality dining. By partnering with Toast, Topgolf is continuing its commitment to integrating cutting-edge technology to enhance the guest experience and maintain its leadership in the modern entertainment and dining space. Industry insiders praise the partnership, noting that it sets a model for how technology can be effectively leveraged to transform traditional hospitality experiences. The collaboration highlights the increasing trend of tech companies aligning with entertainment venues to meet the growing demand for seamless, integrated services. Both Toast and Topgolf have strong track records of innovation, making this an exciting synergy for the future of the entertainment-dining sector.