Adverity Unveils AI-Powered Adverity Intelligence to Transform Data into Actionable Marketing Insights

Adverity has unveiled Adverity Intelligence, its new AI-powered analytics layer, marking a major evolution in its platform designed to transform how marketing teams leverage data. Building on its award-winning data integration platform, the launch introduces a next-generation intelligence layer that combines speed, intuitive insights, and team collaboration at scale. Powered by advanced AI and Model Context Protocols (MCP), Adverity Intelligence enables marketers to move beyond static reports and dashboards by turning complex data into actionable intelligence. The platform is designed to support entire marketing organizations in making faster, smarter decisions—without relying on technical specialists or lengthy reporting cycles. Lee McCance, Chief Product Officer at Adverity, emphasized that while AI has long been embedded in the platform, Adverity Intelligence represents a strategic leap in scaling its impact. “Adverity Intelligence isn’t just about AI,” McCance said. “It’s about connecting tools, agents, and teams so they can work together seamlessly. We’re accelerating the business value of AI across the enterprise by enabling collaboration, context, and action at scale. As we continue to strengthen our data foundation, we’re now investing deeply in the next phase of the data journey—helping teams move from information to intelligent action.” Alexander Igelsböck, CEO of Adverity, highlighted the growing challenges facing marketing and analytics leaders: slow reporting, overreliance on technical experts, and delayed decision-making that leads to missed opportunities. “Adverity Intelligence directly tackles these pain points,” he said. “It’s not just about faster answers. It’s about transforming how marketing teams interact with data—making insights continuous, accessible, and embedded in everyday workflows. This is a shift from static reporting to dynamic, collaborative intelligence, empowering CMOs to lead with confidence.” The new layer enables teams to generate real-time, AI-driven insights, automate analysis, and collaborate across departments with shared context. By integrating seamlessly with existing data pipelines, Adverity Intelligence ensures that insights are not only fast but also accurate, trustworthy, and aligned with business goals. Adverity, founded in 2015 and headquartered in Vienna with offices in London and New York, has become a trusted platform for leading global brands and agencies. Its clients include Unilever, American Express, Barilla, IPG Mediabrands, GroupM, and Dentsu—organizations that rely on the platform to unify data from hundreds of sources and drive data-informed growth. With the launch of Adverity Intelligence, the company is expanding its role from a data integration platform to a full-stack intelligence engine for marketing, helping teams turn data into measurable business impact.