Accenture Unveils 'Reinvention Services' Unit to Enhance AI Capabilities and Drive Client Innovation

After more than 35 years in the business, Accenture is transforming its consulting services to better leverage artificial intelligence (AI). The global consulting firm announced this major organizational shift on its earnings call on Friday, reporting strong financial performance for the third fiscal quarter of 2025. Accenture's revenue came in at $17.7 billion, marking an 8% increase from the same period in the previous year. Although new bookings were down 6% compared to the third quarter of 2024, CEO Julie Sweet expressed satisfaction with the revenue and emphasized the robust demand for Accenture’s services. Sweet highlighted AI as the cornerstone for creating new opportunities and driving significant growth. To fully harness AI’s potential, the company will unify its various divisions—strategy, consulting, technology, operations, and the creative studio Song—into a single, cohesive unit named "reinvention services," effective September 1, 2025. This consolidation is designed to streamline AI integration and enhance efficiency in delivering innovative solutions to clients across diverse industries. The new “reinvention services” department aims to make it easier to implement AI-driven solutions and scale them broadly. During her CNBC interview, Sweet provided several concrete examples of how Accenture plans to utilize AI: Fincantieri Collaboration: Accenture is partnering with the Italian shipbuilding company Fincantieri to launch the world’s first AI-powered ship in 2025. This vessel will feature advanced capabilities, such as predictive maintenance, autonomous energy management, and communication with ports ahead of arrival, optimizing operational efficiency and reducing costs. Bel Cheese Modernization: The firm is revamping the manufacturing process for Bel, the maker of Laughing Cow cheese, through AI. This initiative is expected to enhance productivity and sustainability in food production, illustrating AI’s potential in transforming traditional industries. Vale Environmental Licensing: In Brazil, Accenture is collaborating with mining giant Vale to streamline the process of obtaining environmental licenses and permits. By leveraging AI, the company aims to expedite regulatory compliance, potentially accelerating project timelines and reducing administrative burdens. Nescafé 3D Avatars: Accenture is developing AI-generated 3D avatars of physical products for coffee brands like Nescafé, Dolce Gusto, and Nespresso. These avatars will significantly cut the time and cost associated with marketing campaign development, demonstrating AI’s role in enhancing digital marketing strategies. Sweet emphasized that AI is not just a tool but a disruptive force that can reshape how companies operate. She believes that by integrating AI comprehensively, Accenture can help its clients achieve unprecedented levels of innovation and efficiency. However,Sweet also stressed the importance of preparing clients for the transformative impact of AI, including addressing ethical considerations and ensuring smooth implementation. Industry insiders view Accenture’s move as a strategic and forward-thinking approach in the rapidly evolving tech landscape. They believe that the creation of "reinvention services" will position Accenture as a leader in AI-driven consulting, capable of delivering comprehensive solutions that address a wide range of client needs. By unifying its expertise and resources, Accenture is setting itself apart and preparing for a future where AI plays a central role in business transformation. Accenture, founded in 1989, is a leading global professional services company with extensive experience in providing management consulting, technology services, and outsourcing. The firm operates in more than 120 countries and serves clients across a variety of sectors, including finance, healthcare, manufacturing, and technology. With this new focus on AI, Accenture is poised to continue its legacy of innovation and client success in the digital age.