**Abstract: Celonis Expands Operations in the Middle East and Africa with the Appointment of Dave Hitt as Regional VP** **Key Events:** 1. **Celonis Appoints Dave Hitt as Regional VP for Middle East and Africa (MEA):** Celonis, a global leader in Process Mining and Process Intelligence, has announced the appointment of Dave Hitt to lead its operations in the MEA region. Hitt, known for his expertise in building high-growth markets, will focus on driving the adoption of Process Intelligence across key industries such as energy, mining, financial services, and the public sector. 2. **Strategic Expansion into MEA:** The appointment of Hitt marks a significant milestone in Celonis' global expansion strategy. MEA is recognized as a strategic growth market due to its substantial investments in digital transformation, particularly in Saudi Arabia and the UAE, which are implementing ambitious national strategies like Saudi Vision 2030 and UAE Centennial 2071. 3. **Impact of Process Intelligence in the Public Sector:** Hitt highlights the potential of Celonis' technology to support the modernization of public sectors in Saudi Arabia and the UAE, which are prioritizing operational excellence and the development of smart cities. The technology can provide real-time insights to enhance efficiency, speed up service delivery, and optimize large-scale projects. 4. **Success in South Africa:** Celonis has already demonstrated its capabilities in South Africa, where its technology has been used to streamline operations in financial services and mining. Notably, the Celonis Cross Border Payments for Banking app helped the largest bank in Africa improve its payment process, resulting in $2.4 million in annual cost savings, an 18% increase in payment processing capacity, and a 30% reduction in cycle time. 5. **Potential in Key Industries:** Beyond the public sector, Celonis sees significant opportunities in the energy, financial services, mining, transportation, utilities, and telecommunications industries in the MEA region. The company aims to help leading companies in these sectors enhance operational agility, reduce inefficiencies, and improve service delivery. 6. **Regional Presence and Team:** As part of its expansion, Celonis will establish a presence in Dubai, with a dedicated team for sales, solutions engineering, and partner management. This move underscores the company's commitment to the region and its belief in the potential for Process Intelligence to drive innovation and growth. **Key People:** - **Dave Hitt:** Appointed as Regional VP for Middle East and Africa (MEA) at Celonis. Hitt has extensive experience in scaling new markets and driving enterprise adoption of cutting-edge technology. - **Rupal Karia:** General Manager for Celonis in the UK & Ireland and MEA. Karia is confident that Hitt will bring his expertise to the MEA region and help drive value for customers through Process Intelligence and AI. **Key Locations:** - **Dubai, United Arab Emirates (UAE):** Celonis will establish its initial presence in the MEA region in Dubai, reflecting the city's role as a hub for business and innovation in the Gulf. - **Saudi Arabia:** Recognized as a key market for Celonis, with significant investments in digital transformation through initiatives like Saudi Vision 2030. - **South Africa:** A region where Celonis has already achieved success, particularly in the financial services and mining sectors. **Time Elements:** - **Present:** The appointment of Dave Hitt as Regional VP for MEA is a current strategic move by Celonis. - **Future:** Celonis plans to establish a presence in Dubai and scale its operations across the MEA region, leveraging its Process Intelligence technology to drive value and support digital transformation. **Company Background:** - **Celonis:** Headquartered in Munich, Germany, and New York City, USA, Celonis is a global leader in Process Mining and Process Intelligence. The company's platform provides a living digital twin of business operations, enabling continuous improvement and significant value realization across various business metrics. **Summary:** Celonis, a global leader in Process Mining and Process Intelligence, has appointed Dave Hitt as Regional VP for Middle East and Africa (MEA). Hitt, with his extensive experience in building high-growth markets, will lead Celonis' efforts to drive the adoption of Process Intelligence across key industries in the region, including energy, mining, financial services, and the public sector. The MEA region, particularly Saudi Arabia and the UAE, is a strategic growth market for Celonis, driven by ambitious national strategies such as Saudi Vision 2030 and UAE Centennial 2071, which focus on digital transformation and operational excellence. Celonis has already demonstrated success in South Africa, where its technology helped the largest bank in the country achieve significant cost savings and efficiency improvements. The company plans to establish a presence in Dubai, with a dedicated team to support sales, solutions engineering, and partner management. This expansion underscores Celonis' commitment to helping organizations in the MEA region unlock their full potential through advanced Process Intelligence and AI technologies.