Informa TechTarget Expands Intent Data by 41%, Launches Unified Portal to Boost B2B Growth and Enhance Go-to-Market Strategies

Informa TechTarget has announced a 41% increase in its proprietary intent data, further solidifying its leadership in the B2B intent data space. The expansion comes on the heels of its recognition as a leader in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025, and underscores the company’s ongoing commitment to delivering deeper, more actionable insights for technology marketers and sales teams. The growth in intent data stems from the integration of Informa Tech and TechTarget’s digital assets, enabling the company to capture richer signals from permissioned active prospects, buying teams, and key accounts across critical markets. The enhancements include: Over 75 new digital communities that expand access to high-value B2B technology buyers across diverse industries and technology segments. More than 2,000 new topics added to its detailed topical taxonomy, with significant growth in high-demand areas such as Cybersecurity, Artificial Intelligence, Human Resources, Customer Experience, and Virtual Reality. Expanded industry-specific data covering sectors including Utilities, Sustainability, Pharma/Biotech, Hospitality, Finance/Banking, Construction, Education, Retail/CPG, and Food & Restaurant, empowering clients to execute more targeted, vertical-specific growth strategies. Additional content consumption signals gathered across its extensive network, offering deeper insights to optimize customer touchpoints and improve engagement. To support these advancements, Informa TechTarget has launched the new Informa TechTarget Portal—a unified, intuitive platform that brings together intent data, audience insights, and marketing tools in a single interface. The portal is designed to accelerate return on go-to-market investments by streamlining access across teams and functions. Key benefits for clients include: Expanded audience reach across more verticals and technology categories than ever before. Enhanced intent data with a broader range of sources and higher signal volume, enabling deeper visibility into active buying groups and accounts. A seamless, integrated experience across GTM functions including Strategy, Account-Based Marketing, Demand Generation, Sales, and Data/Revenue Operations. Native integrations with leading CRM, marketing automation, sales engagement, ABM, and lead management platforms. The new portal replaces and significantly enhances the previous Priority Engine solution, incorporating all existing capabilities and adding new features. Current Priority Engine customers will be transitioned to the portal with full support and uninterrupted access. Gary Nugent, CEO of Informa TechTarget, said, “This expansion of our intent data and the launch of our new Portal empower clients to better understand their target audiences, identify high-potential buyers, and drive faster conversions. It’s a major milestone in delivering the full power of our combined platform directly to our customers.” The announcement follows a period of rapid integration since the merger of Informa Tech and TechTarget’s digital properties in late 2024. Since then, the company has made significant strides in strengthening its data infrastructure, technology integrations, and partner ecosystem. With over 220 technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget continues to deliver data-driven, digitally enabled solutions that help technology companies accelerate growth from innovation to revenue. For more information, visit informatechtarget.com and follow the company on LinkedIn.