AI video startups Luma and Runway eye robotics and gaming as next big revenue opportunities

AI video-generating startups Luma and Runway are expanding their ambitions beyond traditional markets like movie studios. According to reports from the Information, both companies are in discussions with robotics and self-driving car firms, signaling their interest in tapping into new revenue opportunities. However, the specific companies involved in these talks have not been disclosed. For Luma, this shift makes particular sense. The company has been working on developing 3D AI world models since early 2024, aiming to create systems that can perceive and interact with their environment. This technology could have wide-ranging applications, especially in the field of robotics, where accurate spatial understanding is crucial. Runway, meanwhile, is also exploring video games as a potential future revenue source, as reported by the Information. The company has been known for its tools that simplify AI content creation, and expanding into gaming could open new avenues for its platform. Both companies have not yet provided further details on these discussions. TechCrunch has reached out to Luma and Runway for additional information, but no official statements have been released so far. As the AI industry continues to evolve, these startups are positioning themselves to capitalize on emerging technologies and industries, reflecting a broader trend of AI companies seeking diverse applications for their tools.