Meta Launches Oakley Co-Branded AI Glasses, Liberating Hands in Sports Settings

Meta recently announced the launch of a new high-performance AI glasses model in collaboration with renowned sports brand Oakley, called the Oakley Meta HSTN Performance. Designed to cater to sports enthusiasts, the glasses aim to offer a hands-free experience during physical activities. This marks Meta's first partnership with a brand other than Ray-Ban in the AI glasses market, signaling its strategic entry into the premium sector. The core features of the Oakley Meta HSTN Performance include the ability to take photos, listen to music, make calls, and interact with Meta AI. Users can leverage voice commands to ask Meta AI questions, control the glasses for capturing photos or videos, and instantly share content with friends. These functionalities are particularly valuable during sports and other active pursuits, allowing users to remain engaged without the need to hold a device. The Oakley Meta HSTN Performance will be available for pre-order starting on July 11, with a starting price of $399 (approximately 2862 RMB). Meta's Chief Technology Officer noted on social media that the glasses combine both high performance and a stylish design, making them one of the most anticipated products in the AI era. The new glasses are based on Oakley's HSTN series and come in various color options to suit different tastes. They feature a 12-megapixel camera and a five-microphone system, enabling users to capture and share video content easily while engaging in sports. The glasses support different types of lenses, including transparent, photochromic, and polarized options, and prescription lenses can also be replaced. For sports activities, users can utilize Meta AI to check real-time weather and wind conditions, or activate recording during challenging skateboarding maneuvers. Additionally, the glasses can capture and share memorable moments during surfing and other water sports, and even allow for live video streaming and real-time interaction with friends. The battery life of the Oakley Meta HSTN Performance is notably improved, offering up to 8 hours of usage on a single charge and extending to 48 hours with the charging case. This enhanced durability is achieved through the use of advanced battery technology and software optimization. Meta's Vice President of Wearable Devices, Alex Himmel, expressed optimism about the AI glasses market, noting that Meta's AI glasses sales have been strong and hinting at the possibility of more product launches in the near future. He stated that Meta plans to continue stimulating market growth with additional innovative offerings. Key points: - The Oakley Meta HSTN Performance AI glasses will be available for pre-order on July 11, starting at $399. - The glasses support multiple functions such as taking photos, recording videos, and playing music, making them ideal for sports and active lifestyles. - With a single charge, the glasses can last up to 8 hours, and up to 48 hours with the help of a charging case.