Dutchie Launches E-Commerce Pro and Certified Partner Program to Empower Cannabis Retailers with AI-Powered, Customizable Online Stores
Dutchie has launched E-Commerce Pro and its Certified Partner Program, offering cannabis retailers a flexible, scalable path to build modern, personalized online shopping experiences. The new platform is designed to help dispensaries thrive in an increasingly digital marketplace by combining AI-driven personalization, advanced customization, and seamless integration across all sales channels. E-Commerce Pro delivers a unified omni-channel experience, connecting in-store, mobile, kiosk, web, and POS systems with built-in loyalty, payments, and marketing tools. Key features include AI-powered product recommendations, social proof elements, and conversion-optimized layouts. These capabilities help retailers increase online sales—Dutchie reports that clients using E-Commerce Pro generate over 50% more online revenue than the industry average and grow 10% faster. David Gacom, Chief Commercial Officer at Ascend Wellness, praised the platform’s integration, noting that it ensures a consistent, frictionless experience across all customer touchpoints. Ascend recently launched a fully redesigned e-commerce platform powered by Dutchie, positioning itself at the forefront of cannabis retail innovation. For retailers seeking deeper customization, the Certified Partner Program offers access to a vetted network of agencies and developers. These partners bring expertise in branding, design, SEO, and technical implementation, enabling dispensaries to build unique, high-performance websites tailored to their brand and customer base. The program ensures quality and reliability by setting strict standards for performance, security, and value delivery. Industry leaders like Joe Babi of Hashly and Matthew Shterenberg of Deeproots Partners have lauded the program, calling it a game-changer for SEO-focused agencies and dispensary operators alike. Dutchie also introduced a suite of prebuilt plug-ins to enhance user experience without requiring extensive development. Notable integrations include Moodi Day, which enables user-generated content like videos, photos, and reviews to build authenticity and trust on product pages. Another key integration is StrainBrain’s AI Budtender® Solution, the first language model built specifically for the cannabis industry. It helps shoppers quickly find products based on desired effects and preferred formats, transforming how consumers discover and interact with cannabis products. Chris Ostrowski, CTO of Dutchie, emphasized the importance of collaboration, stating that the platform’s success depends on the talent and innovation of its partner ecosystem. The company is committed to building a stable, reliable, and forward-thinking foundation for the evolving cannabis industry. Dutchie powers over 6,500 dispensaries across the U.S. and Canada, facilitating more than $22 billion in annual sales. As a complete cannabis operating system, Dutchie continues to lead the way in digital transformation for the legal cannabis market.